SMPL Q+A
3 questions on brand naming strategy following a merger, acquisition or spinoff
Siegel+Gale
S+G Blog
The Future of Branding: VUCA in the Middle East
Philip Davies
SMPL Q+A
4 questions on the language of service with Shelley Whiddon
Siegel+Gale
S+G Blog
Is the new Premier League identity more snore than roar?
Philip Davies
S+G Blog
Why is digital simplicity so complicated?
Leesa Wytock
SMPL Q+A
4 questions on trends in employee engagement with Katie Conway
Katie Conway
S+G Blog
5 principles of branding for professional service firms
Matt Egan
S+G Blog
Barbie’s transformation into a body-positive brand for a realistic world
Siegel+Gale
SMPL Q+A
4 steps to building global brands in the Middle East with Zouheir Zoueihed
Zouheir Zoueihed
S+G Blog
What we can learn from Uber's logo debacle
Jason Cieslak
S+G Blog
Brand Naming: How to not name a brand
Siegel+Gale
Simplifiers
Norman de Greve, CMO, CVS Health
Margaret Molloy
SMPL Q+A
6 questions on brand naming and naming trends
Siegel+Gale
S+G Blog
Welcome to the new Hewlett Packard Enterprise
Matt Egan
S+G Blog
Make the most of customer journey mapping
Siegel+Gale
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