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Simplifiers

Barbara Martin Coppola, Chief Digital Officer, IKEA Group

Margaret Molloy

S+G Blog

Private equity, public perception

Camilla Butcher

S+G Blog

Tales from a summer internship at Siegel+Gale

NYT

SMPL Q+A

4 questions on M&A in healthcare with Lisa Kane

Lisa Kane

S+G Blog

Design with Diversity in Mind — AIGA Design Census

Siegel+Gale

S+G Blog

Why metaphors make powerful brand names

Gabriele Zamora

S+G Blog

Five ways to create successful brand identity

Siegel+Gale

S+G Blog

10 considerations when naming your business

Siegel+Gale

Simplifiers

Will Dean, Founder & CEO, Tough Mudder

Margaret Molloy

S+G Blog

Creative Director Lloyd Blander on design inspiration and motivation

Lloyd Blander

S+G Blog

Measuring brand value: A methodology that makes it simple

Margaret Molloy

S+G Blog

The recipe for success in M&A

Siegel+Gale

S+G Blog

The pivotal role of creativity in brand building: Q&A with Howard Belk

Howard Belk

Simplifiers

Douwe Bergsma, CMO, Georgia-Pacific

Margaret Molloy

M&A / Spin-off

What impact do acquisitions have on brand architecture?

Siegel+Gale

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