Simplifiers

Barbara Martin Coppola, Chief Digital Officer, IKEA Group
Margaret Molloy
S+G Blog

Private equity, public perception
Camilla Butcher
S+G Blog

Tales from a summer internship at Siegel+Gale
NYT
SMPL Q+A

4 questions on M&A in healthcare with Lisa Kane
Lisa Kane
S+G Blog

Design with Diversity in Mind — AIGA Design Census
Siegel+Gale
S+G Blog

Why metaphors make powerful brand names
Gabriele Zamora
S+G Blog

Five ways to create successful brand identity
Siegel+Gale
S+G Blog

10 considerations when naming your business
Siegel+Gale
Simplifiers

Will Dean, Founder & CEO, Tough Mudder
Margaret Molloy
S+G Blog

Creative Director Lloyd Blander on design inspiration and motivation
Lloyd Blander
S+G Blog

Measuring brand value: A methodology that makes it simple
Margaret Molloy
S+G Blog

The recipe for success in M&A
Siegel+Gale
S+G Blog

The pivotal role of creativity in brand building: Q&A with Howard Belk
Howard Belk
Simplifiers

Douwe Bergsma, CMO, Georgia-Pacific
Margaret Molloy
M&A / Spin-off

What impact do acquisitions have on brand architecture?
Siegel+Gale
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