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In our latest installment of Unlocking Brand, our Global CMO, Margaret Molloy, moderated a conversation between KPMG's Global CMO, Sam Burns, and U.S. CMO, Lauren Boyman, and our Executive Director of Strategy, Melanie McShane and Creative Director, Rafael Medina. Together they explored how they transformed the iconic brand, including using data to achieve alignment, bringing brand-led experiences to life and using design to express business strategy.

Siegel+Gale

SMPL Q+A

KPMG: Evolving an iconic brand for growth

In our latest installment of Unlocking Brand, our Global CMO, Margaret Molloy, moderated a conversation between KPMG's Global CMO, Sam Burns, and U.S. CMO, Lauren Boyman, and our Executive Director of Strategy, Melanie McShane and Creative Director, Rafael Medina. Together they explored how they transformed the iconic brand, including using data to achieve alignment, bringing brand-led experiences to life and using design to express business strategy.

Siegel+Gale

Our global branding experts examine why a M&A or spin-off is ripe for reassessing your brand story, visual identity, culture, and brand-led experiences, propelling the new entity into the future.

Branding 101

Broadcast

The role of brand in a M&A or spin-off

Our global branding experts examine why a M&A or spin-off is ripe for reassessing your brand story, visual identity, culture, and brand-led experiences, propelling the new entity into the future.

Branding 101

We’re the simplicity company.