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CVS Health

Heart of the matter

Houghton Mifflin Harcourt

Simple as ABC

SAP

The best run simple

Wyndham Hotel Group

Rest assured

Some of our latest thinking See more

We see the difficult road ahead as a clarion call for simplicity. We see the obstacles in our path as an invitation for kindness. And as our world faces down this common foe, we’re ready to take complexity out of the challenge.

David Srere + Howard Belk

S+G Blog

Bringing simplicity to trying times

We see the difficult road ahead as a clarion call for simplicity. We see the obstacles in our path as an invitation for kindness. And as our world faces down this common foe, we’re ready to take complexity out of the challenge.

David Srere + Howard Belk

Today, Bristol Myers Squibb is a leading biopharma company, combining the agility of a biotech with the reach and resources of an established pharmaceutical company. With a corporate brand dating back 30 years, the company needed a fresh start—a clear and compelling expression of its new vision of transforming patients’ lives through science.

Siegel+Gale

SMPL Q+A

Bristol Myers Squibb: Transforming patients’ lives through science

Today, Bristol Myers Squibb is a leading biopharma company, combining the agility of a biotech with the reach and resources of an established pharmaceutical company. With a corporate brand dating back 30 years, the company needed a fresh start—a clear and compelling expression of its new vision of transforming patients’ lives through science.

Siegel+Gale

We’re the simplicity company.