We harness the power
of simplicity

But it isn’t just a tagline. We are simplifiers at our core.

Our global brand experts commit to simplicity with grit and
rigor to deliver powerful insights, world-class creativity and
a proven path to enduring business value.

Whether we’re practicing research and strategy, activation
and governance, naming brands and products, or intelligently
adopting new tools and technology, we’re all in on simplicity
as the way to cut through the clutter, deliver on brand promise,
enable success and unlock growth.

 

How does simplicity pay?

Simplicity performs

Since 2009, a stock portfolio comprised of the publicly
traded simplest brands in our Global Top 10 has
outperformed the major indexes.

Simplicity builds loyalty

78% of consumers are more likely to recommend a brand
because it provides simpler experiences and communications.

Simplicity earns a premium

64% of consumers are willing to pay more for simpler experiences.

How much does complexity cost?

$780 Billion is the amount of money brands are leaving on the
table when they don’t simplify

What do simple brand experiences have in common?

They are easy to understand, transparent and honest, innovative and fresh and useful.

What's on your mind?

Let's talk