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CVS Health

Heart of the matter

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Simple as ABC

SAP

The best run simple

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Some of our latest thinking See more

The halcyon days of pre-financial crisis banking have left a hangover. Emerging talent has internalized outdated stereotypes of bankers, and the rest of the industry has been tarnished by association. This raises the question—will the Financial Services sector continue to follow a path of least resistance, or will it actively defy the self-selection bias and identify and target a subsegment of youth better oriented to the future of the industry?

Ben Osborne

S+G Blog

Gen Z study explores how financial services can leverage brand to attract diverse talent

The halcyon days of pre-financial crisis banking have left a hangover. Emerging talent has internalized outdated stereotypes of bankers, and the rest of the industry has been tarnished by association. This raises the question—will the Financial Services sector continue to follow a path of least resistance, or will it actively defy the self-selection bias and identify and target a subsegment of youth better oriented to the future of the industry?

Ben Osborne

What a difference a year makes. As we bid farewell to 2019 and prepare to enter a new decade, what is top of mind for leading branding experts? To gather insights, we spoke with leaders across our global offices. Whether it is brands taking a stance on hot-button issues, or states across the US preparing … Continued

Molly Muldoon

S+G Blog

The future of brand building in 2020: 17 predictions for the year ahead

What a difference a year makes. As we bid farewell to 2019 and prepare to enter a new decade, what is top of mind for leading branding experts? To gather insights, we spoke with leaders across our global offices. Whether it is brands taking a stance on hot-button issues, or states across the US preparing … Continued

Molly Muldoon

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