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Heart of the matter

Houghton Mifflin Harcourt

Simple as ABC

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The best run simple

Wyndham Hotel Group

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Some of our latest thinking See more

Today, we announced that Netflix has been named the World’s Simplest Brand in our annual study based on a survey of more than 15,000 people worldwide. The study, now in its eighth year, not only measures the role of simplicity in brand experience but the value it brings.

Siegel+Gale

S+G Blog

Netflix, ALDI and Google top our World’s Simplest Brands report

Today, we announced that Netflix has been named the World’s Simplest Brand in our annual study based on a survey of more than 15,000 people worldwide. The study, now in its eighth year, not only measures the role of simplicity in brand experience but the value it brings.

Siegel+Gale

In this SMPL Q+A, we speak with Gabriele Zamora, senior strategist in naming & designer Ariel Duong about our engagement with Craft Contemporary, the institution formerly known as the Craft & Folk Art Museum.

Gabriele Zamora + Ariel Duong

SMPL Q+A

Weaving a new thread for LA museum Craft Contemporary

In this SMPL Q+A, we speak with Gabriele Zamora, senior strategist in naming & designer Ariel Duong about our engagement with Craft Contemporary, the institution formerly known as the Craft & Folk Art Museum.

Gabriele Zamora + Ariel Duong

We’re the simplicity company.