The challenge
When Solventum spun off from 3M, they needed more than a new look. They needed a way for every team, everywhere, to access, understand, and use the brand—without the headaches of old systems or endless questions. Their goal: Empower people, not police them. Make the brand simple, clear, and consistent for everyone.
What mattered most:
- Make guidelines easy to understand and use—at any level
- End version-control chaos for good
- Give everyone a single place to find every asset
- Help the new brand team drive business, not just enforce rules
Their solution? A modern, user-friendly SaaS platform. Fast to launch. Easy to own.
Our approach
We started with strategy—then built for scale.
Foundations first
- Defined a brand governance model that puts people first
- Mapped the vision, goals, and user needs for Brand Central
Building the right tool
- Led the search for a SaaS partner—evaluated, demoed, and chose Frontify
- Set detailed requirements and mapped use cases
- Collaborated closely with Frontify to build a site that worked for everyone
Bringing it to life
- Designed a simple, intuitive site map
- Authored every asset and guideline—ready, organized, and easy to find
- Custom brand training modules to guide every user
- Built analytics in from day one—to keep improving
The result
- One centralized Brand Central—translated for a global workforce
- Searchable guidelines and assets, always up to date
- Over 2,800 monthly users, worldwide
- A modern, user-friendly hub that replaced outdated SharePoint chaos
- A brand team empowered to educate, not just enforce
Now, every Solventum employee—anywhere in the world—can find what they need, when they need it, and use the brand with confidence.
