Over the last few years, the healthcare industry has arguably seen some of the most considerable changes, outside and in. Through our conversations, the profiled set of business leaders shared insights on what has changed in the healthcare industry, what will be transient vs. sustained going forward, and how critical marketing and brand purpose is in driving decision-making and achieving market success.
Siegel+Gale
August 2024
Insights
In their words: Healthcare looking to the future
Over the last few years, the healthcare industry has arguably seen some of the most considerable changes, outside and in. Through our conversations, the profiled set of business leaders shared insights on what has changed in the healthcare industry, what will be transient vs. sustained going forward, and how critical marketing and brand purpose is in driving decision-making and achieving market success.
Siegel+Gale
August 2024
Insights
Adswerve: Move fearlessly forward
We speak with our practitioners about our brand identity work for Adswerve, the award-winning data, media and tech consultancy and leading Google and Adobe partner.
Siegel+Gale
September 2024
Insights
Adswerve: Move fearlessly forward
We speak with our practitioners about our brand identity work for Adswerve, the award-winning data, media and tech consultancy and leading Google and Adobe partner.
Siegel+Gale
September 2024
For today’s CMOs, it can be a big-time challenge to convince a room full of impatient C-suiters that the pay-off to a ‘rebrand’ will not be in the next quarter, but over the course of quarters, and then over years. Philip Davies, President, EMEA, explores how to take the C-suite from cynics to converts.
Philip Davies
Insights
Managing the C-suite for a brand-building strategy
For today’s CMOs, it can be a big-time challenge to convince a room full of impatient C-suiters that the pay-off to a ‘rebrand’ will not be in the next quarter, but over the course of quarters, and then over years. Philip Davies, President, EMEA, explores how to take the C-suite from cynics to converts.
Philip Davies
Rishi Dhir, Head of Strategy, EMEA, on the power of unexpected creativity.
Rishi Dhir
News
Brand building in the age of chaos
Rishi Dhir, Head of Strategy, EMEA, on the power of unexpected creativity.
Rishi Dhir
Some brands have it, others don’t. Strategist, Flora de la Mortiere, asks: how do you build a brand that stands the test of time?
Flora de la Mortière
July 2024
News
What can Chanel and the NBA teach us about the secret to brand longevity?
Some brands have it, others don’t. Strategist, Flora de la Mortiere, asks: how do you build a brand that stands the test of time?
Flora de la Mortière
July 2024
"I'm thrilled to join a firm that embodies the power of simplicity. Throughout my career, I have consistently focused on crafting brand strategies that resonate deeply on a human level. At Siegel+Gale, we are committed to communicating with people through a single, simple truth or insight, guiding everything we do. After all, brand is where human emotion meets business."
Siegel+Gale
June 2024
News
Andy Humphreys joins Siegel+Gale as Strategy Director for Middle East
"I'm thrilled to join a firm that embodies the power of simplicity. Throughout my career, I have consistently focused on crafting brand strategies that resonate deeply on a human level. At Siegel+Gale, we are committed to communicating with people through a single, simple truth or insight, guiding everything we do. After all, brand is where human emotion meets business."
Siegel+Gale
June 2024
In this SMPL Q+A, we speak with our Design Director, James Snook, about our work with Tether.
Siegel+Gale
June 2024
Insights
Tether: Turning the largest stablecoin into a digital disruptor
In this SMPL Q+A, we speak with our Design Director, James Snook, about our work with Tether.
Siegel+Gale
June 2024
World's Simplest Brands
What’s breaking the news? A fresh look at experience perceptions of the media industry
This article originally appeared in ANA. We all encounter media and news. Papers, TV, online sources, news apps—the channels are ever-expanding. With one of the highest global consumer penetrations of … Continued
Emma Lewis
May 2024
World's Simplest Brands
What’s breaking the news? A fresh look at experience perceptions of the media industry
This article originally appeared in ANA. We all encounter media and news. Papers, TV, online sources, news apps—the channels are ever-expanding. With one of the highest global consumer penetrations of … Continued
Emma Lewis
May 2024
Global brand experience firm Siegel+Gale today announced the appointment of Dory Ellis Garfinkle as chief marketing officer. Ellis Garfinkle joins Siegel+Gale from Silicon Valley disruptor Lyft, where she was Director of Marketing for the Transit, Bikes and Scooters division. She previously served as Senior Lead of Global Brand Experience at IDEO, one of the world's leading innovation and design companies.
Siegel+Gale
May 2024
News
Dory Ellis Garfinkle joins Siegel+Gale as Chief Marketing Officer
Global brand experience firm Siegel+Gale today announced the appointment of Dory Ellis Garfinkle as chief marketing officer. Ellis Garfinkle joins Siegel+Gale from Silicon Valley disruptor Lyft, where she was Director of Marketing for the Transit, Bikes and Scooters division. She previously served as Senior Lead of Global Brand Experience at IDEO, one of the world's leading innovation and design companies.
Siegel+Gale
May 2024
Humanizing technology in financial services isn't just a gimmick; it's a strategic imperative for bridging the gap between the digital world and the human experience.
Patrick Kampff
May 2024
News
Bridging trust: humanizing technology in finance
Humanizing technology in financial services isn't just a gimmick; it's a strategic imperative for bridging the gap between the digital world and the human experience.
Patrick Kampff
May 2024