Why Most of the Media Market Will Weather The Looming Recession – Sort of.
In the face of gloom, doom and justifiable concerns about the health of the global economy, there are some potential bright spots that, while still not fully in the clear of a looming recession, may fare better than others.
The unfolding banking crisis over the last couple of weeks, examined from a brand and communications perspective, offers insights into how companies are using, misusing, underutilizing, or just plain wasting media touchpoints and opportunities to communicate in these crucial days.
It’s an interesting time to be in retail financial services. Those of you in the US (which I know is most of you) will be aware of the recent big-name casualties, but in the UK we have a mini-version of a banking collapse.
The issue of national identity cropped up again last week at Siegel+Gale…..which got me thinking about nation brands.
Europe is a patchwork quilt of different cultures, with difference actually being part of the attraction of individual nations, part of their identity. But cultural friction is rife within many individual countries in Europe, even within the United Kingdom.
People have a tendency to ‘hang on’ to things well past their prime. Go take a glance at your attic if you need a reminder. Maybe it is out of comfort, convenience, or fear of the unknown. Regardless of the reason, our fast-paced society often has real difficulty in discarding things.
“Faux Simplicity” vs. True Simplicity – Corporate Winners and Losers
“True simplicity provides a dramatic, compelling competitive advantage for any organization,” says Irene Etzkorn, Director of Simplification at Siegel+Gale. “As companies, political candidates, the publishers of Real Simple magazine, and the creators of the new Time Warner ad campaign have found, the mere mention of the word ‘simple’ is a hook for purchasers.
May 5th- Fortune Magazine’s Annual Fortune 500 Issue Presents First Ever Company Logo Smackdown
For the first time ever, Fortune Magazine decided to conduct a logo competition among the most powerful Fortune 500 brands. Siegel+Gale identity experts Howard Belk and Sven Seger were called upon by Fortune to judge which of the many logos were deemed worthy of the #1 spot! The following Siegel+Gale decision criteria were used to carefully screen from the many logo candidates:
Analyzing campaign speeches of three presidential candidates, Hillary Clinton, Barack Obama, and John McCain, reveals interesting stylistic differences and some commonalities.
Is anyone else as amazed as I am that people are admitting without shame that they didn’t know what they were agreeing to when they signed their mortgage note? The fact that closing documents are so universally acknowledged to be incomprehensible has sanctioned financial irresponsibility.
For a while now, I have been talking to clients and people in the interactive industry about preference-based advertising and preference-based entertainment and how the opt-in experience model could be the way of the future for content channels. The idea is out there, and a company called Blyk is creating a unique advertising model around user preferences.
“Despite the fact that each of the Presidential candidates is desperately seeking a point of distinction, they are all missing one relevant and appealing promise: making the government truly more accessible to its citizens. A call for clarity is a powerful message that would resonate with voters.