Once again the New Year was greeted by the annual pilgrimage of media magnates and technophiles from around the world to the balmy desert valley of Las Vegas, where throngs of buyers and sellers convened at the Consumer Electronics Show (CES) to make deals, make news or just be seen.
I complain about needless complexity in credit card agreements, telephone bills and government forms when it is a nuisance. Once in awhile, an example stops me in my tracks because it is much more serious. Reading the January, 2009 edition of Vanity Fair, I was horrified to read that unclear instructions had killed hundreds of people.
With the holiday season upon us, much of our attention will invariably shift to the kitchen; some say the most important room in the house. It is here that vital decisions will be made by wannabe culinarians and their interloping relatives, as to what are the best combinations of ingredients to delight the group’s collective palates.
Escalating costs. Declining quality. Increasing chronic illness. We spend 17% of our disposable income on health care—more than food, housing or transportation. Yet, our return on this investment is dismal. Where is all the money going? Why can’t we crack the code and make health care more effective and efficient?
In the past decade, the web has matured as a critical touchpoint for brands. Online has continued to grow, audiences have matured, and the tools available to make the web more useful, interactive, and experiential have proliferated. Yet, despite advances in technology and demographics, the optimal online experience is often challenging and elusive for leading brands to accomplish.
The quest for cost-cutting overrides common sense. When the phone company wants to take the customer service phone number off the bill because “It encourages people to call,” you know that efficiency and cost-cutting have gone too far.
One thing I’ve learned from this historic Presidential race is that numbers don’t tell the whole story. Maybe that’s because the numbers aren’t presented in a particularly clear or compelling way. As a self-professed political junkie, I surf the cable news channels and political web sites nightly, looking for daily catnip that informs and entertains.
Ever hear the term, “Live the Brand?” At Siegel+Gale, we not only deliver great service to our clients, we Live Their Brand! Happy Halloween from the American Express Team at Siegel+Gale! Can you identify which team member represents the following elements of the American Express Card?:
Why Most of the Media Market Will Weather The Looming Recession – Sort of.
In the face of gloom, doom and justifiable concerns about the health of the global economy, there are some potential bright spots that, while still not fully in the clear of a looming recession, may fare better than others.
The unfolding banking crisis over the last couple of weeks, examined from a brand and communications perspective, offers insights into how companies are using, misusing, underutilizing, or just plain wasting media touchpoints and opportunities to communicate in these crucial days.