A dark and twisted revisiting of Alice in Wonderland is in the movie theaters again and it is timely. I feel much like her when I read the privacy policies that keep appearing in my mailbox.
In a year that has seen General Motors shedding brands like hubcaps flying off clunkers, the disappearance of Hummer comes as no surprise. After the backfire of the Saab acquisition (see my piece “A Saab Story” on Portfolio.com Dec 23, 2009) and having driven proprietary brands such as Oldsmobile and Pontiac into the proverbial ditch, this latest wreck only dramatizes GM’s failure to create brand narratives that appeal to an emerging global zeitgeist.
“Digital”—a word that has perhaps outlived its meaning—has become ubiquitous in communications. Literally, digital is defined by using the internet, mobile and other interactive channels. However, more than anything, digital is about immediacy—it’s about instant gratification. Digital also means being accessible by anyone from anywhere, anytime.
It’s time for another installment of the Siegel+Gale’s Moniker Monitor.
This time, I thought it would be interesting to find out what drivers like or dislike about new car model names.
To find out, we conducted an online survey with 400 statistically significant potential purchasers. We picked six car model names without mentioning the manufacturers.
How is it that we can run the country with a 16-page Constitution, yet it takes 2,074 pages and more than 400,000 words of gobbledygook to present the Senate Health Care Bill?
Washington insiders told me that if they ever passed this bill, over 40,000 pages of turgid regulations would follow before it became law in 2014.
President Obama unveiled his health care proposal yesterday and I was delighted to finally be able to form an opinion. The key elements of his proposal, available on the White House website, are only 11 pages in length.
According to a JD Power survey of nearly 13,000 passengers who flew on a North American airline between April 2008 and May 2009, customer satisfaction declined due largely to unfavorable customer perceptions on in-flight services, flight crew, cost, and fees.
Law firms may well be the last bastion of the unbranded. Consider these statements, found on the websites of some of the market leaders:
Any of the firms we reviewed could claim any of these, and that’s the point. None stand out.
Remember how we learned to write, starting with A, B, C?
We were taught to form words and sentences before writing papers and essays. Yet with graphics, professionals in every industry received little or no training, which has left them scrambling to effectively express themselves in the language of graphics.
Two years ago, investors were falling over themselves to invest in Russian businesses. Russia’s economy was booming, luxury brands were developing super high end products explicitly for the Russian market, and Moscow boasted more millionaires than any other city in the world, barring New York.
While I applaud Ezra Klein’s notion (Making transparency into a reality, Ezra Klein’s Washington Post blog, January 7, 2009 at 12:15 p.m.) of disseminating the plain English documents that are created as the underpinning of Senate legislation, rather than the Bills themselves, why doesn’t anyone ask why the final Bill must be unintelligible?