Get smarter on branding and design

All Simplifiers Podcasts Reports Videos Press Releases Media Mentions Blogs All US Europe Asia Middle East All Education Telecommunications Government Insurance Professional Services Energy + Utilities Financial Services Hospitality + Travel Consumer Goods + Retail Manufacturing + Industrials Media and Entertainment Healthcare Nonprofit Technology Automotive Real Estate All Naming new business Unifying workforce Launching new products Building digital experiences Entering new markets Implementing a global brand Undergoing a merger/acquisition/spin-off Understanding customer behavior Improving product architecture Simplifying customer experience Inspiring employees Creating a shared purpose Defining a value proposition Designing identity systems Messaging to key audiences Telling a brand story All Brand Strategy Research Design Digital Brand Communication Naming Implementation Creative Services Simplification Employee Engagement

Hummer meets the terminator

In a year that has seen General Motors shedding brands like hubcaps flying off clunkers, the disappearance of Hummer comes as no surprise. After the backfire of the Saab acquisition (see my piece “A Saab Story” on Dec 23, 2009) and having driven proprietary brands such as Oldsmobile and Pontiac into the proverbial ditch, this latest wreck only dramatizes GM’s failure to create brand narratives that appeal to an emerging global zeitgeist.

Legislation that starts as plain language, should stay as plain language

While I applaud Ezra Klein’s notion (Making transparency into a reality, Ezra Klein’s Washington Post blog, January 7, 2009 at 12:15 p.m.) of disseminating the plain English documents that are created as the underpinning of Senate legislation, rather than the Bills themselves, why doesn’t anyone ask why the final Bill must be unintelligible?

Let's talk about

Request a meeting