Siegel+Gale recently published the tenth edition of World’s Simplest Brands and EMEA President, Philip Davies, looks at what got grocery giant Lidl to the top spot.

Philip Davies

World's Simplest Brands

How Lidl became the world’s simplest brand

Siegel+Gale recently published the tenth edition of World’s Simplest Brands and EMEA President, Philip Davies, looks at what got grocery giant Lidl to the top spot.

Philip Davies

The brands in the Global Top 10 show that simplicity isn’t destiny or a part of DNA; rather, simplicity is the product of a series of decisions. And, when brands decide to be simple, they are rewarded handsomely by consumers the world over.

Margaret Molloy

World's Simplest Brands

Why simplifying might be the best decision you’ll ever make

The brands in the Global Top 10 show that simplicity isn’t destiny or a part of DNA; rather, simplicity is the product of a series of decisions. And, when brands decide to be simple, they are rewarded handsomely by consumers the world over.

Margaret Molloy

Since its launch. World's Simplest Brands has consistently determined the global state of simplicity. Our tenth edition proves that, now more than ever, how brands rank depends on the experiences they deliver. And delivering simple experiences — those characterized as easy to understand, transparent and honest, caring for and meeting consumer needs, innovative and fresh, and useful — is rewarded the world over.

Brian Rafferty

World's Simplest Brands

Delivering simple experiences has never been more important

Since its launch. World's Simplest Brands has consistently determined the global state of simplicity. Our tenth edition proves that, now more than ever, how brands rank depends on the experiences they deliver. And delivering simple experiences — those characterized as easy to understand, transparent and honest, caring for and meeting consumer needs, innovative and fresh, and useful — is rewarded the world over.

Brian Rafferty

From where they shop to how they communicate, people put a premium on experiences that are easy to understand; transparent and honest; caring for and meeting their needs; innovative and fresh; and useful. In short, simple.

Siegel+Gale

World's Simplest Brands

Grocery giants Lidl and Whole Foods Market are two of the world’s simplest brands

From where they shop to how they communicate, people put a premium on experiences that are easy to understand; transparent and honest; caring for and meeting their needs; innovative and fresh; and useful. In short, simple.

Siegel+Gale