Simplicity means making it easy for your customers to engage with you and making sure your team members understand your brand’s purpose so that they can deliver on it every day.

Margaret Molloy

January 2020

When there are too many processes, we have to put ourselves in our customers’ shoes to make it easier for them; make it easier for the phone representatives and make it easier for the front desk agents. If people could say, “that was really easy,” then we achieved our goal of simplicity.

Margaret Molloy

December 2019

Simplicity is the ratio between the level of effort and difficulty to the desired outcome. As a marketing leader, it is the ease of one’s engagement with a product or service throughout the buying journey that delivers the intended positive outcome. 

Margaret Molloy

November 2019

Behind every brand delivering simpler experiences for customers is a leader who recognizes the inherent value in keeping things simple. In Simplifiers, Margaret Molloy interviews business leaders who put simplicity to work. Here, she speaks with Jerome Hiquet, Chief Marketing Officer, Formula E.

Margaret Molloy

October 2019

In the newest Simplifiers interview, Margaret Molloy chats with Blair Shane, Chief Marketing Officer, Sequoia, about the difference between investing and company building, force pruning to make room for the new, and why all great companies need to be founded on a strong culture.

Margaret Molloy

September 2019

Behind every brand delivering simpler experiences for customers is a leader who recognizes the inherent value in keeping things simple. In Simplifiers, Margaret Molloy interviews business leaders who put simplicity to work. Here, Margaret speaks with Amanda Hill, Chief Marketing & Customer Officer, Harrods.

Margaret Molloy

August 2019

Behind every brand delivering simpler experiences for customers is a leader who recognizes the inherent value in keeping things simple. In Simplifiers, Margaret Molloy interviews business leaders who put simplicity to work. Here, Margaret speaks with Tracy Keim, VP Consumer Marketing + Brand, 23andMe.   Margaret Molloy: What is 23andMe?           Tracy Keim: We are the only FDA authorized, direct-to-consumer genetics company. … Continued

Margaret Molloy

July 2019

Behind every brand delivering simpler experiences for customers is a leader who recognizes the inherent value in keeping things simple. In Simplifiers, Margaret Molloy interviews business leaders who put simplicity to work. Here, Margaret speaks with Grant McLaughlin, Vice President, Corporate Affairs, Booz Allen Hamilton.

Margaret Molloy

July 2019

Behind every brand delivering simpler experiences for customers is a leader who recognizes the inherent value in keeping things simple. In Simplifiers, I interview business leaders who put simplicity to work. Here, Margaret Molloy speaks with Ed Dandridge, Global Chief Marketing & Communications Officer, AIG – General. With roots that trace back to 1919, AIG is a global … Continued

Margaret Molloy

June 2019

Behind every brand delivering simpler experiences for customers is a leader who recognizes the inherent value in keeping things simple. In Simplifiers, Margaret Molloy interviews business leaders who put simplicity to work. Here, Margaret speaks with Lucy Chow, Director, Women’s Angel Investor Network and Investment Committee, Mindshift Capital.

Margaret Molloy

May 2019