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Over the last year, Siegel+Gale has had the distinct pleasure of working with Flywheel Sports as their strategic branding partner. Now, with the new identity solidified and in-market, we spoke to some of the key stakeholders who worked on the project about the strategy behind the rebrand, the new look and feel of Flywheel, and what's next for the brand.

Siegel+Gale

S+G Blog

Siegel+Gale designers and strategists on the Flywheel rebrand

Over the last year, Siegel+Gale has had the distinct pleasure of working with Flywheel Sports as their strategic branding partner. Now, with the new identity solidified and in-market, we spoke to some of the key stakeholders who worked on the project about the strategy behind the rebrand, the new look and feel of Flywheel, and what's next for the brand.

Siegel+Gale

Where does employer brand culture come from, how do you measure it and how do you shape it? Ben Osborne breaks it down.

Ben Osborne

S+G Blog

Getting everybody to read from the same script

Where does employer brand culture come from, how do you measure it and how do you shape it? Ben Osborne breaks it down.

Ben Osborne

Recently, we spoke with May Shek, strategist, about how the hospitality industry is changing and how hospitality brands must change with it, and what the opportunities these brands have to learn from disrupters like AirBnB as well as their peers who are innovating around customer experience in the space.

Siegel+Gale

SMPL Q+A

3 questions on hospitality brands with May Shek

Recently, we spoke with May Shek, strategist, about how the hospitality industry is changing and how hospitality brands must change with it, and what the opportunities these brands have to learn from disrupters like AirBnB as well as their peers who are innovating around customer experience in the space.

Siegel+Gale

Beginning a brand architecture program often results in sighs and groans from our clients. Our advice—keep it simple. To kick-start your process, here are three simple steps.

Nancy Hansell

S+G Blog

A 3 step brand architecture checkup

Beginning a brand architecture program often results in sighs and groans from our clients. Our advice—keep it simple. To kick-start your process, here are three simple steps.

Nancy Hansell

We connected with our colleague in Los Angeles, senior strategist Nick Miller, and spoke with him about the changing nature of the healthcare industry, how it will impact brand architecture, and how that's an opportunity to innovate on customer experience in the future.

Siegel+Gale

SMPL Q+A

3 questions on brand architecture in healthcare with Nick Miller

We connected with our colleague in Los Angeles, senior strategist Nick Miller, and spoke with him about the changing nature of the healthcare industry, how it will impact brand architecture, and how that's an opportunity to innovate on customer experience in the future.

Siegel+Gale

In this episode of Brand Matters, we speak to Christian Turner, global director of naming, about how naming can affect the outcome of a merger, acquisition or spin-off.

Christian Turner

Brand Matters

Brand naming in M&A scenarios

In this episode of Brand Matters, we speak to Christian Turner, global director of naming, about how naming can affect the outcome of a merger, acquisition or spin-off.

Christian Turner

Howard Belk, co-chief executive and chief creative officer, Siegel+Gale, and Sally Henderson, founder of Pello, discuss how the advertising industry can become more inclusive in the latest of a series of gender diversity interviews conducted by prominent women from across the marketing industries.

Howard Belk

S+G Blog

The Token Man: Siegel+Gale’s Howard Belk on how “one-dimensional teams result in thin ideas”

Howard Belk, co-chief executive and chief creative officer, Siegel+Gale, and Sally Henderson, founder of Pello, discuss how the advertising industry can become more inclusive in the latest of a series of gender diversity interviews conducted by prominent women from across the marketing industries.

Howard Belk

Naming can be a funny thing—especially when left to the public to decide on. Global naming director Christian Turner opines on the rise of "Boaty McBoatface."

Christian Turner

S+G Blog

What we talk about when we talk about Boaty McBoatface

Naming can be a funny thing—especially when left to the public to decide on. Global naming director Christian Turner opines on the rise of "Boaty McBoatface."

Christian Turner

"Digital strategy" become shorthand for anything digital, but when technology truly connects, consumers take notice.

Lisa Kane

S+G Blog

Why “digital strategy” should be nixed from your lexicon

"Digital strategy" become shorthand for anything digital, but when technology truly connects, consumers take notice.

Lisa Kane

Recently, we spoke with Preanka Hai, strategist, on how B2B brand experience is changing, what B2B brands are embracing "consumerization," and what B2B brands need to start doing in order to capitalize on this trend.

Siegel+Gale

SMPL Q+A

4 questions on B2B branding with Preanka Hai

Recently, we spoke with Preanka Hai, strategist, on how B2B brand experience is changing, what B2B brands are embracing "consumerization," and what B2B brands need to start doing in order to capitalize on this trend.

Siegel+Gale