Some of our latest thinking
The election of Donald Trump will herald a substantial shift in philosophy at the Federal Trade Commission (FTC), primarily in the form of a more relaxed attitude toward large acquisitions. In contrast, the Lina Khan-led FTC adopted a notoriously skeptical stance toward corporate mergers perceived as reducing market competition. The incoming administration's outlook will reshape the corporate restructuring landscape.
Howard Belk
January 2025
S+G Blog
Navigating brand management in the current era of corporate spin-offs: a guide for CMOs
The election of Donald Trump will herald a substantial shift in philosophy at the Federal Trade Commission (FTC), primarily in the form of a more relaxed attitude toward large acquisitions. In contrast, the Lina Khan-led FTC adopted a notoriously skeptical stance toward corporate mergers perceived as reducing market competition. The incoming administration's outlook will reshape the corporate restructuring landscape.
Howard Belk
January 2025
More ideas
Simple is smartWelcome to “Humans vs Robots: Battleground Website”—a three-part series on how generative AI is quietly rewriting the rules of brand visibility. As algorithms take the reins, brands must now exist … Continued
Jenna Isken
May 2025
S+G Blog
Humans vs. robots: battleground website
Welcome to “Humans vs Robots: Battleground Website”—a three-part series on how generative AI is quietly rewriting the rules of brand visibility. As algorithms take the reins, brands must now exist … Continued
Jenna Isken
May 2025
This wasn’t just a photo shoot. It was a partnership built on shared expertise and trust.
Siegel+Gale
May 2025
M&A/Spin
Producing Solventum brand assets together
This wasn’t just a photo shoot. It was a partnership built on shared expertise and trust.
Siegel+Gale
May 2025
If you’re starting a new chapter, do it with openness and heart. The rest will follow.
Dory Ellis Garfinkle
May 2025
S+G Blog
My first year as CMO at Siegel+Gale: advice for “new” leadership
If you’re starting a new chapter, do it with openness and heart. The rest will follow.
Dory Ellis Garfinkle
May 2025
In 2025, a great name is your first—and best—chance to stand out. It’s worth the work. Don’t settle for a name that checks the boxes. Aim for one that sparks something real.
Michelle Duda
May 2025
S+G Blog
Naming in 2025 is tricky. Here are 8 fake company names we love.
In 2025, a great name is your first—and best—chance to stand out. It’s worth the work. Don’t settle for a name that checks the boxes. Aim for one that sparks something real.
Michelle Duda
May 2025
Now, every Solventum employee—anywhere in the world—can find what they need, when they need it, and use the brand with confidence.
Siegel+Gale
May 2025
M&A/Spin
Solventum Brand Central. One simple hub. Brand clarity—everywhere
Now, every Solventum employee—anywhere in the world—can find what they need, when they need it, and use the brand with confidence.
Siegel+Gale
May 2025
For brands, 2025 isn't just about keeping up—it's about leading. The brands that succeed will be the ones that are trendsetters. Whether it's through AI-driven innovation, community-led branding or cultural resonance, the future belongs to those who create something truly meaningful.
Philip Davies
April 2025
S+G Blog
Marketing in 2025: the trends that will define our future
For brands, 2025 isn't just about keeping up—it's about leading. The brands that succeed will be the ones that are trendsetters. Whether it's through AI-driven innovation, community-led branding or cultural resonance, the future belongs to those who create something truly meaningful.
Philip Davies
April 2025
S+G Blog
How should simple sound to you?
Every organization, from nonprofit to global enterprises, should strive for simplicity—for audience peace of mind and their own bottom line.
Chad Thomas
April 2025
S+G Blog
How should simple sound to you?
Every organization, from nonprofit to global enterprises, should strive for simplicity—for audience peace of mind and their own bottom line.
Chad Thomas
April 2025
Whether navigating a merger, managing a bloated portfolio or simply trying to futureproof your brand, simplicity isn't just nice to have—it's mission-critical.
Dory Ellis Garfinkle
April 2025
Insights
Five business benefits of simplifying your brand architecture
Whether navigating a merger, managing a bloated portfolio or simply trying to futureproof your brand, simplicity isn't just nice to have—it's mission-critical.
Dory Ellis Garfinkle
April 2025
Marketing a brand is one job; nurturing it is a different skillset
Thom Wyatt
April 2025
Insights
The rise and remit of the Chief Brand Officer
Marketing a brand is one job; nurturing it is a different skillset
Thom Wyatt
April 2025
SMPL Q&A is a new blog feature, in which we interview our experts on all things relevant in branding, design and simplicity. In this Q&A, we speak with Brian Rafferty, global head of research insights, about brand ROI and Siegel+Gale's new research methodology that can help business decision makers fully understand the tangible value of brand.
Brian Rafferty
SMPL Q+A
4 questions on brand valuation with Siegel+Gale Research Director, Brian Rafferty
SMPL Q&A is a new blog feature, in which we interview our experts on all things relevant in branding, design and simplicity. In this Q&A, we speak with Brian Rafferty, global head of research insights, about brand ROI and Siegel+Gale's new research methodology that can help business decision makers fully understand the tangible value of brand.
Brian Rafferty