In this episode of Brand Matters, Ben Osborne, Head of insights, EMEA, discusses how brand owners can make the intangible tangible by focusing on brand contribution.
Brand Matters is a video series where our practitioners answer key questions in their areas of expertise, including brand strategy, design, naming, communication, experience, and more.
Brand Matters
In this episode of Brand Matters, Lea Chu, Group Director, Naming, New York, discusses how a name can deliver on simplicity, the connection between emotion and language, and the importance of prioritization during the product and brand naming process. Lea Chu is Group Director, Naming at Siegel+Gale Brand Matters is a video series where our practitioners … Continued
Lea Chu
July 2019
Brand Matters
In this episode of Brand Matters, Lea Chu, Group Director, Naming, New York, discusses how a name can deliver on simplicity, the connection between emotion and language, and the importance of prioritization during the product and brand naming process. Lea Chu is Group Director, Naming at Siegel+Gale Brand Matters is a video series where our practitioners … Continued
Lea Chu
July 2019