Brand Matters: What is the Global Brand Simplicity Index?

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This week on Brand Matters, we sit down with Brian Rafferty, Global Director of Research Insights, and explore the 2014 Global Brand Simplicity Index and how—by measuring perceived “simplicity”—brands can better understand their market value to and for consumers.

To learn more about the Global Brand Simplicity Index, visit the report online. Follow Brian Rafferty on Twitter: @btrafferty

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