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In this episode, our Executive Director, Strategy, Melanie McShane, reads “The real value of brand purpose emerges.” Originally published on siegelgale.com, and co-authored with Co-CEO & Chief Strategy Officer David Srere, this article explores how brand leaders are viewing purpose as a call to do more with less, building purpose-driven brands as a tool to pivot quickly and blend empathy with science for authentic, impactful action.