Our multigenerational conversation squashed myths, such as the uninformed senior consumer; it shone a light on the influence of traditional media and highlighted the enduring need for simplicity in brand experience. We were reminded that this age group is a diverse tapestry, consisting of different kinds of passionate, ambitious and active adults. My hope for our audience is that this conversation provokes us to exercise the curiosity to challenge assumptions, push the frontiers to address the unmet needs, and, ultimately, ignite the creativity to unlock the possibilities presented by this generation.
Margaret Molloy
November 2020
S+G Blog
Our multigenerational conversation squashed myths, such as the uninformed senior consumer; it shone a light on the influence of traditional media and highlighted the enduring need for simplicity in brand experience. We were reminded that this age group is a diverse tapestry, consisting of different kinds of passionate, ambitious and active adults. My hope for our audience is that this conversation provokes us to exercise the curiosity to challenge assumptions, push the frontiers to address the unmet needs, and, ultimately, ignite the creativity to unlock the possibilities presented by this generation.
Margaret Molloy
November 2020