LONDON, APRIL 8, 2016 – Global brand strategy, design and experience firm Siegel+Gale ( today announced the completion of a refreshed brand platform and visual identity for Bahrain Petroleum Company, Bapco (, the regional oil and gas leader.

In response to the evolving business landscape in Bahrain, Bapco seized the opportunity to re-evaluate its differentiated international offering. Siegel+Gale was tasked with redefining the Bapco brand story to highlight the company’s contribution to the national economy and global energy market. This was achieved through the development of a clear purpose—“Bringing energy to the world for the enduring prosperity of the Kingdom of Bahrain.” The new brand purpose is complemented by the tagline—“Empowering Progress”.

The creative team was asked to craft a modern and agile identity for Bapco’s growing business. The visual identity is articulated through the idea of generating possibilities, emphasizing the company’s continued central role in Bahrain’s economy. “The new identity is rooted in national visual vernacular and encompasses interchangeable brand graphics as well as a new proprietary image library which captures the optimism, warmth and spirit of partnership at Bapco,” explained Dan Vasconcelos, Associate Creative Director, Siegel+Gale.

“Bapco’s partnership with Siegel+Gale has far exceeded our expectations. The project will move forward into its implementation stage and the new identity highlights —in part—Bapco’s image as a judicious energy business,” commented Bapco’s Chief Executive, Dr. Pete Bartlett.

About Siegel+Gale

Siegel+Gale ( is the simplicity company. We seek it, defend it and embrace it in everything we do to help brands reach their true potential. Simplicity is the centrepiece of the strategies we develop that reveal the unique truths of an organisation, the engaging stories we create that connect brands with their audiences and the meaningful experiences we deliver that are both unexpectedly fresh and remarkably clear.

Since 1969, Siegel+Gale has championed simplicity for leading corporations, nonprofits and government organisations worldwide. We have offices in New York, Los Angeles, San Francisco, London, Dubai and Shanghai, but we’re willing to fly just about anywhere. We’re also not alone. As part of the DAS Group of Companies, we have strong partners all around the world.

About the DAS Group of Companies

The DAS Group of Companies, a division of Omnicom Group Inc. (NYSE: OMC) (, is a global group of marketing services companies. DAS includes over 200 companies in the following marketing disciplines: specialty, PR, healthcare, CRM, events, promotional marketing, branding and research. Operating through a combination of networks and regional organisations, DAS serves international, regional, national and local clients through more than 700 offices in 71 countries.

About Bapco

After discovering oil in the Arabian Peninsula in 1932, Bapco (wholly owned by the Government of Bahrain) started exporting in 1934 and refining in 1936. Bapco is primarily engaged with exploration, refining, storage, production, marketing, training and development, and environmental initiatives in the Kingdom. Bapco is on the verge of a major refining expansion project, which aims to produce high value products with the long term future in mind, as well as care for the environment and spur better efficiency.​


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Nichola Seeley
Marketing and Communications Manager, Siegel+Gale
T: +44 (0)20 8618 1951
M: +44 (0)77 1091 7186
E: [email protected]