Liz Liu | 刘思

Senior Strategist | 资深策略师

Bringing fresh brand strategy with multi-disciplinary views and dynamic perspectives, Liz helps Siegel+Gale’s worldwide clients explore the power of brand.

刘思以多学科的观点和动态的视角带来全新的品牌战略，帮助Siegel+Gale思睿高全球客户探索品牌的力量。

Has worked with:

• vivo | 维沃科技
• HP | 惠普
• Sephora | 丝芙兰
• Alibaba | 阿里巴巴
• Tmall | 天猫
• Magnum | 梦龙

Is an expert in:

• Brand value and business impact
• 从业务角度出发提炼品牌价值
• Uncovering consumer insights that drive brand strategy
• 挖掘有潜力推动品牌发展的消费者洞察
• Brand communication strategy and planning
• 品牌传播策略与规划

Wants you to know:

• BA, Tongji University | 同济大学学士
• MA, King’s College London | 伦敦国王学院硕士
• Ethnography Researcher | 人类学研究员
• Ikebana Beginner | 草月流花道学徒