Maximilian Melamed

Senior Strategist, Naming

Someone who has long worked with words as a strategist, copywriter, and namer, Maximilian has turned his attention fully on naming at Siegel+Gale. He sees language as one of the key tools in a brand's arsenal and enjoys exploring all of its quirks and intricacies in pursuit of that perfect name.

Has worked with:

  • American Express
  • Penske
  • GE
  • Eaton
  • Sandoz
  • Equinox

Is an expert in:

  • Names that look right, feel right, and stand out
  • Communicating the strategic implications of language

Wants you to know:

  • BFA, New York University
  • Lover of all things art and design
  • Collector of bourbons and ryes
  • Lifelong city person