Listen to the full episode on Apple Podcasts  and Spotify .

In this episode, our Head of Strategy for EMEA, Liz Olsen, reads, “Are you ready for Generation Z?” Today’s brands are likely to be held to even higher standards in the future. With Gen Z ­people born from 1995 to 2010­­–now moving into the workforce and starting to earn a level of disposable income, its constituents will undoubtedly be the target focus of many brands.