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In this episode, our President for the Pacific Rim, Jason Cieslak, reads “Five Things Every CMO or Brand Marketer Should Be Doing Right Now.” In a post-pandemic world, branding—creating, managing and growing brands—has changed. Whether you’re B2B or B2C, what matters now is what to do about it. Originally published on, Jason’s whitepaper examines the five priorities that CMOs and brand marketers should focus on over the next 3 to 24 months.