Aside from airline status and global cuisine, the other perk of my job is observing how branding and marketing differ across the Pacific. And most fascinating to me these days is how Chinese businesses and brands are evolving worldwide.
Innovation, whether homegrown or acquired by a merger or acquisition, can power the growth, positive change and value creation that companies covet to give them a competitive edge. Yet few understand innovation. It is both overhyped and often misused. Approaching it the wrong way can lead to disappointment. That’s why brand is so important in the innovation process, no matter the route to achieving.
SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A we speak with Global CMO and Head of Business Development, Margaret Molloy, about the evolving role of the CMO. In what ways would you say the role of the CMO has changed the most in the […]
At first glance, one might assume it’s a pretty great time to be a private equity firm right now. The market has been booming for the past decade and investment into private equity in major markets like Europe is at its highest level since 2007. Interest rates have been held low making borrowing cheap and easy, and there is a lot of “dry powder” about…$1.08trillion of the stuff to be exact.
Simple Q&A is a blog feature in which we interview experts on all things relevant to branding, design, and simplicity. In this Q&A we speak with Kira Sea, senior designer, about her design approach.
The pace of innovation, with its ceaseless introduction of new products, services, channels and markets, has radically altered how we approach design. Visual identity development was once thorough, deliberate and based on the premise that a brand’s identity should be enduring. However, the social media imperative—to interact with customers in real time—and declining marketing budgets have shortened timelines and required that once-sequential work streams run in parallel. Both the way we execute on design engagements and how we conceive the role design plays in telling brands’ stories are in various stages of revision. Let’s look at five ways design needs to deliver in 2018 to create successful brand identity.
Download and subscribe to Simplicity Talks on iTunes. In our inaugural episode of Simplicity Talks, Robert Costelloe and Mitchell Kirkham-Cooper speak with John Matthews, strategy director for Europe, and Camilla Butcher, strategist in the Siegel+Gale London office. In this episode they address the following: Casual dining and those UK companies currently stuck in the meaningless middle […]
Behind every brand delivering simpler experiences for customers is a leader who recognizes the inherent value in keeping things simple. Here I interview leaders, often CMOs or CEOs, that we deem simplifiers. In this Simplifiers interview I speak with Diana O’Brien, CMO at Deloitte.
In this episode of Brand Matters, Daniel K. Golden, Group Director of Strategy in New York, discusses how brands can be used as a leverage to drive innovation and business transformation, while also dispelling some common myths.
Behind every brand delivering simpler experiences for customers is a leader who recognizes the inherent value in keeping things simple. Here I interview leaders, often CMOs or CEOs, that we deem simplifiers. In this Simplifiers interview I speak with Clayton Ruebensaal, SVP, Global Brand Management at American Express.
In this SMPL Q&A we speak with Nancy Hansell, strategy director, and Austyn Stevens, creative director, about our engagement with GroundTruth (formerly xAd), a global location technology company that drives results with real data.