
Broadcast
Buyer Habits
December 2020
Margaret Molloy was joined by Doug Scott (CMO, Twitch), Catherine Dutton (Global VP, Marketing, Atos), Jonathan Bottomley (Global CMO, Ralph Lauren), Steven Wolfe Pereira (Chief Executive Officer & Co-Founder, Encantos), Teresa May (SVP & CMO, American Woodmark) and Harold Weghorst (Global Vice President Marketing & Branding, Lenzing). The panel explored the increasing demand for personalization, the power of community, the importance of brand messaging, the need for transparency around sustainability efforts and the rise of the subscription economy.