Margaret Molloy was joined by Douwe Bergsma (CMO, Piedmont Healthcare), Katja Ollila (SVP, Communications and Marketing, Stora Enso), Mohammed Abuazzah, MSc. (Executive Director, Strategic Marketing, Ministry of Investment, KSA), Othon Vela (Marketing Director, GPA) and Mike Fairburn (General Manager, Sony Music Entertainment Middle East). The panel explored harnessing a brand’s core values during periods of crisis and doubt. The CMOs also shared their commitments by answering the following question: “What have you recently learned that has changed your view of the role your brand plays in your community? And what is your commitment to ensuring your brand plays an appropriate leadership role in your community?”


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