What is a smart digital customer experience? Here are 4 things brands need to be aware of before activating your customer experience strategy, according to our director of digital activation, Leesa Wytock.
For luxury brands, if digital still seems a little foreign, a little distant, that’s because it still is to some degree. Click through to read more from Duncan Hall on digital strategy for luxury brands.
Everyone wants their brand to be the biggest and the best, but succeeding both locally and globally is harder than it seems. It’s complex. Especially in the Middle East where brands who are flourishing locally have been weak in making that all important connection with the global consumer.
We worked with Buyu to help them get to the heart of their story in preparation for their Kickstarter campaign. Having focused on the operations, the product and the design they needed to extract and elevate their brand story.
In this episode of Brand Matters, Dan Vasconcelos, associate creative director, EMEA, breaks down the steps that Middle Eastern brands can take to raise their profile, embrace simplicity, and transition into global players.
For 50 years, CVS has been committed to the health and wellness of its customers. In 2014, it made a very bold move—dropping all tobacco products. With this decision, CVS estimated they could lose up to $2bn in annual sales, and took on another challenge: the reimagine its brand to shape the future of healthcare.
In this episode of Brand Matters, we talk to Liana Dinghile about what the actionable steps for brands are to create a more human touch to everything they do.
Duncan Hall addresses the ephemeral nature and cultural relevancy of luxury in part 1 of this 4-part series on luxury branding
Big news from Google last week as an Alpha-bet made headlines. The branding is a simple and smart move, according to our own Samira Ann Qassim.
Barclays has had ten different brand ideas in 20 years, casting doubt on its very brand identity. Here Siegel+Gale’s Philip Davies takes on the struggles of this financial services brand.