We continued our discussion about the future of branding during a lunchtime event in Atlanta last week, featuring senior and C-Level marketers from a variety of industries. We concluded this event by answering a critical question—given the challenges we as marketers are facing today, how can we prepare for the future?
What does simplicity mean to a rising star in the world of chocolate-making? In this episode of Simplifiers, we travel to the Lower East Side of Manhattan to visit with Aditi Malhotra, owner and chocolatier at Tache Artisan Chocolates. By marrying solid business instincts with a love of beautiful sweets, Aditi has created a unique brand with Tache—one that thrives on simplicity.
In October last year, the Hewlett-Packard Company announced its intention to split into two separate entities, signaling the largest corporate demerger in history.
In this episode of Brand Matters, we talk to associate strategist Samira Qassim about why brand purpose is key for startups and how it can help them answer questions about who they are and where they are going.
Increasingly, companies are partnering with third-party specialists to help them better communicate with their constituents. As a result, more often than ever, marketing departments are working with agencies. Moreover, a CMO’s relationship with his or her agencies is a critical factor in the overall success of any marketing plan. So, having a highly functional, intertwined relationship is vital.
In this episode of Brand Matters, we talk to Ahmad Badr, senior strategist in our London office, on how Big Data can generate insights that go beyond the norm and aid in developing newer, better, and more standout brand experiences for customers.
What is a smart digital customer experience? Here are 4 things brands need to be aware of before activating your customer experience strategy, according to our director of digital activation, Leesa Wytock.
For luxury brands, if digital still seems a little foreign, a little distant, that’s because it still is to some degree. Click through to read more from Duncan Hall on digital strategy for luxury brands.
Everyone wants their brand to be the biggest and the best, but succeeding both locally and globally is harder than it seems. It’s complex. Especially in the Middle East where brands who are flourishing locally have been weak in making that all important connection with the global consumer.