What does simplicity mean to a rising star in the world of chocolate-making? In this episode of Simplifiers, we travel to the Lower East Side of Manhattan to visit with Aditi Malhotra, owner and chocolatier at Tache Artisan Chocolates. By marrying solid business instincts with a love of beautiful sweets, Aditi has created a unique brand with Tache—one that thrives on simplicity.
What does simplicity mean to an award-winning distiller? In this episode of Simplifiers, we meet Colin Spoelman, master distiller at Kings County Distillery—the first and oldest whiskey distillery in New York since Prohibition.
In October last year, the Hewlett-Packard Company announced its intention to split into two separate entities, signaling the largest corporate demerger in history.
Have you ever received brand research findings that are so far off from your own thoughts and customer interactions, they seem to be for another company?
Most marketing executives and branding professionals are well acquainted with the concept of brand architecture. They may be less familiar, however, with the related concept of naming architecture. While the two approaches are similar, there are significant differences in both purpose and methodology
For 50 years, CVS has been committed to the health and wellness of its customers. In 2014, it made a very bold move—dropping all tobacco products. With this decision, CVS estimated they could lose up to $2bn in annual sales, and took on another challenge: the reimagine its brand to shape the future of healthcare.