This week we were featured in Advertising Age, The Huffington Post and Brand New.
In this episode of Simplifiers, we daytrip out to Williamsburg and visit with professional painter and fine artist Casey Baugh. Our conversation touches on his influences, his goals, and why simplicity is the impetus for the imagery he creates.
We continued our discussion about the future of branding during a lunchtime event in Atlanta last week, featuring senior and C-Level marketers from a variety of industries. We concluded this event by answering a critical question—given the challenges we as marketers are facing today, how can we prepare for the future?
In October last year, the Hewlett-Packard Company announced its intention to split into two separate entities, signaling the largest corporate demerger in history.
Commercial drones won’t arrive tomorrow, but there’s definitely a buzz and it’s getting louder. And, while Amazon certainly imagines drones carrying bags and boxes, the name “drone” carries it’s own baggage.
In this episode of Brand Matters, we talk to Ahmad Badr, senior strategist in our London office, about why simplicity is key to developing, executing and delivering on a unique brand voice that drives customer satisfaction and crafts a distinct persona for a brand.
Having been excited about this work since mid-summer, we’re proud to now share with you Trunk Club’s first ever commercial which is—appropriately—about the “firsts” in life that make you who you are, and the overcoming the trepidation that comes with taking the next step forward.
For luxury brands, if digital still seems a little foreign, a little distant, that’s because it still is to some degree. Click through to read more from Duncan Hall on digital strategy for luxury brands.
We worked with Buyu to help them get to the heart of their story in preparation for their Kickstarter campaign. Having focused on the operations, the product and the design they needed to extract and elevate their brand story.
For 50 years, CVS has been committed to the health and wellness of its customers. In 2014, it made a very bold move—dropping all tobacco products. With this decision, CVS estimated they could lose up to $2bn in annual sales, and took on another challenge: the reimagine its brand to shape the future of healthcare.