SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A we speak with Jeff Lapatine, strategy director, about brand migration strategies for APAC brands. These days the Asia-Pacific region is seeing a great deal of brand migration movement, with US and international companies seeking a foothold in local markets, and APAC companies seeking a more global presence. These case studies show that the creative use of acquisition, joint venture and licensed names can be effective tools for easing brand migrations.
This week we were featured in Forbes, Media Post and Brand New.
This week we were featured in Chief Marketer and Energy Global.
Masterbranding, sub-branding, and portfolio branding (or some hybrid of these) are the main options in the brand architecture playbook. But determining which is the right approach can be very difficult. Each approach has its advantages and limitations based on the specific circumstances.
What does simplicity mean to a rising star in the world of chocolate-making? In this episode of Simplifiers, we travel to the Lower East Side of Manhattan to visit with Aditi Malhotra, owner and chocolatier at Tache Artisan Chocolates. By marrying solid business instincts with a love of beautiful sweets, Aditi has created a unique brand with Tache—one that thrives on simplicity.
In October last year, the Hewlett-Packard Company announced its intention to split into two separate entities, signaling the largest corporate demerger in history.
Transform’s Inaugural Awards Event in North America celebrated top design and brand strategy achievements for global b2b and b2c companies. Siegel+Gale was nominated in five categories for our work with CVS Health and TEGNA.
This week we were featured in Co.Design, Adweek and NBC News.
Global strategic branding firm Siegel+Gale (www.siegelgale.com) today announced the completion of the rebrand for Truth Initiative, formerly the American Legacy Foundation or Legacy, the largest non-profit public health organization in the U.S. devoted specifically to tobacco control.
Most marketing executives and branding professionals are well acquainted with the concept of brand architecture. They may be less familiar, however, with the related concept of naming architecture. While the two approaches are similar, there are significant differences in both purpose and methodology