Have you ever received brand research findings that are so far off from your own thoughts and customer interactions, they seem to be for another company?
This week our experts were featured in the New York Times, Adweek and NBC News.
For 50 years, CVS has been committed to the health and wellness of its customers. In 2014, it made a very bold move—dropping all tobacco products. With this decision, CVS estimated they could lose up to $2bn in annual sales, and took on another challenge: the reimagine its brand to shape the future of healthcare.
Barclays has had ten different brand ideas in 20 years, casting doubt on its very brand identity. Here Siegel+Gale’s Philip Davies takes on the struggles of this financial services brand.
In this episode of Brand Matters, we speak to Liana Dinghile, group strategy director, EMEA, about why it is so important for brands to embrace humanity, and how it helps them connect all the more.