Which brand is the world's simplest?
From where they shop to the way they communicate, people put a premium on experiences that are simple.
As featured in:
Methodology
To determine the global state of simplicity, we fielded a survey to determine which brands and industries simplify people's lives.
9
9
Countries
25
25
Industries
800
800
+
Brands
15,000
15000
+
Consumers
Why simplicity matters
How does simplicity pay for brands that deliver it?
Since 2009, a stock portfolio comprised of the publicly
traded simplest brands in our Global Top 10 has
outperformed the major indexes by
traded simplest brands in our Global Top 10 has
outperformed the major indexes by
1,6001,600%
Simplicity performs
Simplicity by the numbers
Money on the table
The amount of money brands are leaving on the table when they don't simplify|
6464%
|
Simplicity earns a premiumThe percentage of consumers willing to pay more for simpler experiences
|
|
7878%
|
Simplicity builds loyaltyThe percentage of consumers who are more likely to recommend a brand because it provides simpler experiences and communications
|
Inside the report
Brand rankings by region
How simple is your brand experience?
Ask yourself these questions. The more you can answer with a definitive "Yes," the closer you are to embracing simplicity, thereby satisfying consumer demand and shaping the future.
- Is senior leadership committed to providing simple consumer experiences?
- Are our products and services clear and easy to navigate?
- Do we know the brand experiences where simplicity would be most appreciated by consumers?