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At a time when consumers expect the brands they buy to simultaneously represent what they believe in and deliver on their brand promise, how will you demonstrate your solidarity?
Last Friday marked the end of another summer intern program at Siegel+Gale. While it’s always sad to see them go, we’re delighted that this year’s interns left us with 10 simple tips on how to implement our philosophy—simple is smart—in our writing.
Behind every brand delivering simpler experiences for customers is a leader who recognizes the inherent value in keeping things simple. Here I interview marketing leaders and founders of brands that have performed well in the Global Brand Simplicity Index and/or that we deem as simplifiers based on a review of the brand. In this Simplifiers interview, I speak with Rohit Singh Bhatia, Head of Marketing at Home Centre.
SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A we speak with strategist Jenna Isken about the customer journey in airline travel.
Startup founders and their companies don’t always stay a packaged deal. But when brand trust is diminishing, and the founder’s fingers are pried from the steering wheel, how can it recover? Without the visionary behind the brand, will Uber’s ability to innovate stall? Will Uber still be Uber? When a brand is at such a crossroads, what it comes down to is capable leadership.
Our latest Siegel+Gale naming credential, Ryzen™ Threadripper™ , is getting some impressive reviews (Fortune, Forbes, PC World, SegmentNext). Check out our SMPL Q&A with Aaron Hall, director of naming, about our work with Advanced Micro Devices (AMD).
Behind every brand delivering simpler experiences for customers is a leader who recognizes the inherent value in keeping things simple. Here I interview marketing leaders and founders of brands that have performed well in the Global Brand Simplicity Index and /or that we deem as simplifiers based on a review of the brand. In this Simplifiers interview, I speak with Gail Galuppo, SVP, CMO of Aflac.
SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A we speak with strategy analyst Sofia Cokis about how financial services companies are reimagining their customer experience.
Today, a company’s logo is no longer a solitary symbol of a brand. Though the classic Coke cursive logo or Adidas’ iconic three stripes serve as critical brand recognition, other companies must consider how their logos will be used to represent their brands cross-medium. More specifically, companies must challenge the creative team responsible with developing their visual identity systems to produce a final product that is designed with strategic intent and inspired by uninhibited conceptualization.
SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A we speak with senior strategy director Lisa Kane and strategist Jenna Isken about the ever-changing role that social media plays in customer experience.
Margaret Molloy, CMO of Siegel+Gale, talks to Ruraidh Conlon O’Reilly about marketing, Irish America and the need to simplify.
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