Behind every brand delivering simpler experiences for customers is a leader who recognizes the inherent value in keeping things simple. Here I interview leaders, often CMOs or CEOs, that we deem simplifiers. In this Simplifiers interview I speak with Cynthia Kleinbaum, Head of Marketing—Everyday Living Business at Walmart eCommerce.
At first glance, one might assume it’s a pretty great time to be a private equity firm right now. The market has been booming for the past decade and investment into private equity in major markets like Europe is at its highest level since 2007. Interest rates have been held low making borrowing cheap and easy, and there is a lot of “dry powder” about…$1.08trillion of the stuff to be exact.
Siegel+Gale today announced the appointment of Kerry Held as strategy director of employee engagement. Held, who joins the New York office, brings 15 years of culture, leadership and change management experience to the firm.
What’s in a name? More than you might think in fact. In this week’s Simplicity Talks we are crossing continents, languages and emotions to discover the opportunities and pitfalls for brands when it comes to naming their business, services or products in the world’s most important markets – China and the USA.
Lana Roulhac has more than 10 years of design expertise, focusing especially on bringing humanity and relevance to government design and technology brands. She’s worked on projects around the world, including in the UK, Asia and the US with brands like AMEX, Allied Vision, Min Cheng Bank and the World Health Campaign to end TB. She was also voted most likely to be president while in high school, so it’s probably a good idea to remember her name.
SMPL Q&A is a blog feature in which we interview experts on all things relevant to branding, design and simplicity. In this Q&A we speak with group director, strategy, Lisa Kane, about how M&A activity continues to disrupt healthcare.