In the past decade, the web has matured as a critical touchpoint for brands. Online has continued to grow, audiences have matured, and the tools available to make the web more useful, interactive, and experiential have proliferated. Yet, despite advances in technology and demographics, the optimal online experience is often challenging and elusive for leading brands to accomplish.
The quest for cost-cutting overrides common sense. When the phone company wants to take the customer service phone number off the bill because “It encourages people to call,” you know that efficiency and cost-cutting have gone too far.
One thing I’ve learned from this historic Presidential race is that numbers don’t tell the whole story. Maybe that’s because the numbers aren’t presented in a particularly clear or compelling way. As a self-professed political junkie, I surf the cable news channels and political web sites nightly, looking for daily catnip that informs and entertains.
Ever hear the term, “Live the Brand?” At Siegel+Gale, we not only deliver great service to our clients, we Live Their Brand! Happy Halloween from the American Express Team at Siegel+Gale! Can you identify which team member represents the following elements of the American Express Card?:
Why Most of the Media Market Will Weather The Looming Recession – Sort of.
In the face of gloom, doom and justifiable concerns about the health of the global economy, there are some potential bright spots that, while still not fully in the clear of a looming recession, may fare better than others.
The unfolding banking crisis over the last couple of weeks, examined from a brand and communications perspective, offers insights into how companies are using, misusing, underutilizing, or just plain wasting media touchpoints and opportunities to communicate in these crucial days.
It’s an interesting time to be in retail financial services. Those of you in the US (which I know is most of you) will be aware of the recent big-name casualties, but in the UK we have a mini-version of a banking collapse.
The issue of national identity cropped up again last week at Siegel+Gale…..which got me thinking about nation brands.
Europe is a patchwork quilt of different cultures, with difference actually being part of the attraction of individual nations, part of their identity. But cultural friction is rife within many individual countries in Europe, even within the United Kingdom.
People have a tendency to ‘hang on’ to things well past their prime. Go take a glance at your attic if you need a reminder. Maybe it is out of comfort, convenience, or fear of the unknown. Regardless of the reason, our fast-paced society often has real difficulty in discarding things.
“Faux Simplicity” vs. True Simplicity – Corporate Winners and Losers
“True simplicity provides a dramatic, compelling competitive advantage for any organization,” says Irene Etzkorn, Director of Simplification at Siegel+Gale. “As companies, political candidates, the publishers of Real Simple magazine, and the creators of the new Time Warner ad campaign have found, the mere mention of the word ‘simple’ is a hook for purchasers.
May 5th- Fortune Magazine’s Annual Fortune 500 Issue Presents First Ever Company Logo Smackdown
For the first time ever, Fortune Magazine decided to conduct a logo competition among the most powerful Fortune 500 brands. Siegel+Gale identity experts Howard Belk and Sven Seger were called upon by Fortune to judge which of the many logos were deemed worthy of the #1 spot! The following Siegel+Gale decision criteria were used to carefully screen from the many logo candidates: