Dalia and Souad shared Tabreed’s transformation into a driven brand that is Essential to Progress and its transformation from a utility into an essential services brand.
We also discussed how we partnered with Tabreed to help them evolve and build brand awareness on a global scale, and amplify their brand purpose of being Essential to Progress.
Like every living creature, brands must adapt to survive the changing landscape around them. Whether it’s Mastercard evolving its brand for a digital age utilizing the two instantly recognizable circles, or Facebook diversifying by acquiring WhatsApp, Instagram and Oculus. These shifts help to ensure longevity.
Like every living creature, brands must adapt to survive the changing landscape around them. Whether it’s Mastercard evolving its brand for a digital age utilizing the two instantly recognizable circles, or Facebook diversifying by acquiring WhatsApp, Instagram and Oculus. These shifts help to ensure longevity.
Dalia Fawaz
August 2021
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