World's Simplest Brands
Grocery giants Lidl and Whole Foods Market are two of the world’s simplest brands
From where they shop to how they communicate, people put a premium on experiences that are easy to understand; transparent and honest; caring for and meeting their needs; innovative and fresh; and useful. In short, simple.
Siegel+Gale
October 2023
World's Simplest Brands
Grocery giants Lidl and Whole Foods Market are two of the world’s simplest brands
From where they shop to how they communicate, people put a premium on experiences that are easy to understand; transparent and honest; caring for and meeting their needs; innovative and fresh; and useful. In short, simple.
Siegel+Gale
October 2023