In this episode of Brand Matters, Ben Osborne, director of insights, EMEA, in London, discusses how brand owners can make the intangible tangible by focusing on brand contribution.
In this episode of Brand Matters, Daniel K. Golden, Group Director of Strategy in New York, discusses how brands can be used as a leverage to drive innovation and business transformation, while also dispelling some common myths.
In this episode of Brand Matters, Rana Brightman, director of strategy in London, discusses how to maintain a position of leadership in a world that’s increasingly complex, volatile and uncertain, while elaborating on the value of brand purpose.
In this episode of Brand Matters, Brian Rafferty, global director of research insights, breaks down our new Brand ROI methodology and why it can be a useful tool for CMOs to sell in the value of brand in an organization.
At a recent Siegel+Gale event, we captured some on the spot commentary from group strategy director Liana Dinghile. She addresses brand relevance, the VUCA atmosphere brands find themselves in now, and how to create lasting customer connection through authenticity.
In this episode of Brand Matters, strategist Preanka Hai discusses the rise in “consumerization” in contemporary B2B businesses and identifies the steps they can take to embrace this not as a trend, but as a customer experience innovation.
In this episode of Brand Matters, we talk to Nancy Hansell, strategy director, about what the challenges and opportunities are for media brands in today’s rapidly changing media landscape.
Kevin Grady, global executive creative director, talks to CNN about redesigning the FDA’s nutrition label, and how this simplification of design has lead to a more accurate and useful labeling system.
In this episode of Brand Matters, Zouheir Zoueihed, Client Relations Director, ME shares four points on how Middle Eastern brands can become more global.
In this episode of Brand Matters, we travel to our office in Shanghai to talk with Jolin Guan, associate strategy director, about the five common mistakes global brands can make when entering the Chinese market, and how global brands can navigate the space.