In this episode of Brand Matters, Shana Orth, Group Account Director, discusses how having the same mission and values that clients are looking to achieve, along with seamless empathy, can create moments of delight that captivate and inspire. Shana Orth, is Group Account Director, at Siegel+Gale. Brand Matters is a video series in which our experts elaborate on topics […]
For this year’s AIGA Design Census, our design team set out to unravel a complex set of data and visualize its key message. The end result was “Design with Diversity in Mind,” the colorful short which shows the ethnic and educational breakout of over 13,000 designers that participated in the survey. With the main […]
In this episode of Brand Matters, Ben Osborne, director of insights, EMEA, in London, discusses how brand owners can make the intangible tangible by focusing on brand contribution.
In this episode of Brand Matters, Daniel K. Golden, Group Director of Strategy in New York, discusses how brands can be used as a leverage to drive innovation and business transformation, while also dispelling some common myths.
In this episode of Brand Matters, Rana Brightman, director of strategy in London, discusses how to maintain a position of leadership in a world that’s increasingly complex, volatile and uncertain, while elaborating on the value of brand purpose.
In this episode of Brand Matters, Brian Rafferty, global director of research insights, breaks down our new Brand ROI methodology and why it can be a useful tool for CMOs to sell in the value of brand in an organization.
At a recent Siegel+Gale event, we captured some on the spot commentary from group strategy director Liana Dinghile. She addresses brand relevance, the VUCA atmosphere brands find themselves in now, and how to create lasting customer connection through authenticity.
In this episode of Brand Matters, strategist Preanka Hai discusses the rise in “consumerization” in contemporary B2B businesses and identifies the steps they can take to embrace this not as a trend, but as a customer experience innovation.
In this episode of Brand Matters, we talk to Nancy Hansell, strategy director, about what the challenges and opportunities are for media brands in today’s rapidly changing media landscape.
Kevin Grady, global executive creative director, talks to CNN about redesigning the FDA’s nutrition label, and how this simplification of design has lead to a more accurate and useful labeling system.