Behind every brand delivering a great experience is a leader who recognizes the value of keeping things simple. In Simplifiers, Margaret Molloy, our Global CMO, interviews business leaders who put simplicity to work.

Behind every brand delivering simpler experiences for customers is a leader who recognizes the inherent value in keeping things simple. As part of this year's Global Brand Simplicity Index, we interviewed marketing leaders and founders of brands that have performed well over the past few years, to understand why and how they simplify. In this Simplifiers interview, we speak with Seth Farbman, CMO of Spotify.

Margaret Molloy

Simplifiers

Seth Farbman, CMO, Spotify

Behind every brand delivering simpler experiences for customers is a leader who recognizes the inherent value in keeping things simple. As part of this year's Global Brand Simplicity Index, we interviewed marketing leaders and founders of brands that have performed well over the past few years, to understand why and how they simplify. In this Simplifiers interview, we speak with Seth Farbman, CMO of Spotify.

Margaret Molloy

Behind every brand delivering simpler experiences for customers is a leader who recognizes the inherent value in keeping things simple. As part of this year’s Global Brand Simplicity Index, we interviewed marketing leaders and founders of brands that have performed well over the past few years, to understand why and how they simplify. In this Simplifiers interview, we speak with Andrea Riley, CMO of Ally Financial.

Margaret Molloy

Simplifiers

Andrea Brimmer, CMO, Ally Financial

Behind every brand delivering simpler experiences for customers is a leader who recognizes the inherent value in keeping things simple. As part of this year’s Global Brand Simplicity Index, we interviewed marketing leaders and founders of brands that have performed well over the past few years, to understand why and how they simplify. In this Simplifiers interview, we speak with Andrea Riley, CMO of Ally Financial.

Margaret Molloy

This article appears in the Global Brand Simplicity Index 2015 – view the report now. What does your brand stand for, and how does it deliver on that promise every day? What we stand for has evolved over the years. In our first decade, we thought of our brand as being comprised of three Cs: clothing, customer service, and … Continued

Margaret Molloy

Simplifiers

Tony Hsieh, Founder of Zappos, on delivering delightful customer experiences

This article appears in the Global Brand Simplicity Index 2015 – view the report now. What does your brand stand for, and how does it deliver on that promise every day? What we stand for has evolved over the years. In our first decade, we thought of our brand as being comprised of three Cs: clothing, customer service, and … Continued

Margaret Molloy

Margaret Molloy continues her conversations with top CMOs - this time, Kevin Krone, CMO of Southwest Airlines, on how he conquers complexity for employees and customers.

Margaret Molloy

Simplifiers

Kevin Krone, CMO of Southwest Airlines, on conquering complexity for employees and customers

Margaret Molloy continues her conversations with top CMOs - this time, Kevin Krone, CMO of Southwest Airlines, on how he conquers complexity for employees and customers.

Margaret Molloy

Margaret Molloy continues her conversations with CMOs, chatting with Andy Yost, CMO of Gannett, on how simplicity resonates in his organization.

Margaret Molloy

Simplifiers

Andy Yost, CMO, Gannett

Margaret Molloy continues her conversations with CMOs, chatting with Andy Yost, CMO of Gannett, on how simplicity resonates in his organization.

Margaret Molloy

Margaret Molloy speaks to Norman de Greve, CMO of CVS Health, on why simplicity matters, and how it can be the center of gravity inside and outside a company for employees and customers.

Margaret Molloy

Simplifiers

Norman de Greve, CMO, CVS Health

Margaret Molloy speaks to Norman de Greve, CMO of CVS Health, on why simplicity matters, and how it can be the center of gravity inside and outside a company for employees and customers.

Margaret Molloy

In a continuation of our interviews with executives who embrace simplicity, Margaret Molloy spoke to John Costello, CMO of Dunkin' Brands, about how he helped get America running on Dunkin', and why operational simplicity is the ultimately KPI.

Margaret Molloy

Simplifiers

John Costello, CMO of Dunkin’ Brands, on providing speed, value and simplicity

In a continuation of our interviews with executives who embrace simplicity, Margaret Molloy spoke to John Costello, CMO of Dunkin' Brands, about how he helped get America running on Dunkin', and why operational simplicity is the ultimately KPI.

Margaret Molloy