In a world where data has become a common denominator across business units, marketers have a new assignment: demonstrate the value of your brand and show your work. Finding the value of a brand is complicated but we have a methodology that makes it simple.
18 months ago we came together with the aim of tackling the momentous changes facing automotive brands, insurers, legislators and related industries. We firmly believe that the narrative has focused for too long on the technologies that are revolutionising mobility. This report is our attempt to test the theory that we’re emotionally unprepared for automation – and that brands need to work harder to help us understand the benefits. We’re putting people back at that heart of the mobility story.
Trends in healthcare are putting choice into the hands of consumers. Maintaining market share will require traditional healthcare companies to refine their business models, rethink their offerings and expand technological capabilities. Companies with a clear focus on delivering standout experiences for patients will be the ones to succeed.
Our B2B Financial Services report is based on an online survey of 200+ clients of asset management, corporate and commercial banking and investment banking services on which key factors influence their decision to invest. We found that brand is a significant driver for business decision-makers when determining the right B2B Financial Services partner.
Global brand strategy, design and experience firm Siegel+Gale today announced the findings of the seventh annual Global Brand Simplicity Index.
Behind every brand delivering simpler experiences for customers is a leader who recognizes the inherent value in keeping things simple.
Last year I interviewed marketing leaders and founders of brands that have performed well in our Global Brand Simplicity Index to better understand their views on simplicity. Here is what these “simplifiers” had to say.
In a world where services are commoditized at an increasingly rapid rate and sustainable differentiation is all but impossible, brands are finding that creating “usefulness” for customers is their greatest differentiator.
In recent years, we’ve witnessed the emergence of a number of high-growth companies with valuations of more than $1 billion. These companies all originated from the desire to not only revolutionize their industries by reducing friction and innovating on customer experience, but also by making their names synonymous with what a strong brand can and should be.
The Middle East region is in the midst of a massive growth curve that continues to expand the presence and reach of its brands, moving quickly beyond domestic audiences to address the world at large. As part of this process—and characteristic of a still greater maturity—the tactics of naming companies, products and initiatives will inevitably change to suit a wider variety of tastes.
Leading discount supermarket chain ALDI topped the list as the world’s simplest brand for the third year running, while Google dominated the US rankings.