Think of this as a “KonMari” moment for brands: A chance to strip away the layers of overwrought — and over-thought — messaging and identity, and focus on what makes them part of the global community. To key in on what gives them purpose, and what truly delivers joy to their customers, their partners and their employees.

Siegel+Gale

COVID-19

A new human normal

Think of this as a “KonMari” moment for brands: A chance to strip away the layers of overwrought — and over-thought — messaging and identity, and focus on what makes them part of the global community. To key in on what gives them purpose, and what truly delivers joy to their customers, their partners and their employees.

Siegel+Gale

People’s behaviors and expectations have changed drastically over this period of isolation. Now more than ever, people are scrutinizing and questioning whether the brands they know and love are relevant or truthful. Many brands will now find themselves out of alignment with these new needs and will need to reconsider their direction. Thankfully it seems to be a perfect time to take on the challenge in this renewed era of creativity.

James Snook

COVID-19

Creative isolation

People’s behaviors and expectations have changed drastically over this period of isolation. Now more than ever, people are scrutinizing and questioning whether the brands they know and love are relevant or truthful. Many brands will now find themselves out of alignment with these new needs and will need to reconsider their direction. Thankfully it seems to be a perfect time to take on the challenge in this renewed era of creativity.

James Snook

Siegel+Gale’s Future of Branding roundtable series convenes marketing leaders across industries and around the globe to explore how the biggest challenges and emerging trends of today will impact brands tomorrow. On May 21, I welcomed panel of five CMOs for the third in a series of conversations on brand leadership in the COVID-19 Era.

Margaret Molloy

rainbow light coming from a macbook pro over a black background, The Future of Branding

COVID-19

Future of Branding: Brand leadership in the COVID-19 era, Part 3

Siegel+Gale’s Future of Branding roundtable series convenes marketing leaders across industries and around the globe to explore how the biggest challenges and emerging trends of today will impact brands tomorrow. On May 21, I welcomed panel of five CMOs for the third in a series of conversations on brand leadership in the COVID-19 Era.

Margaret Molloy

This article originally appeared on MediaPost. In the face of the extended crisis that is the COVID-19 pandemic, every business is being challenged to make timely decisions right for employees and customers alike. Here are five ways your brand communication can help inform your efforts to give back during this crisis. Consider your audience Your … Continued

Kate Floyd

COVID-19

How brands can add value in the face of uncertainty

This article originally appeared on MediaPost. In the face of the extended crisis that is the COVID-19 pandemic, every business is being challenged to make timely decisions right for employees and customers alike. Here are five ways your brand communication can help inform your efforts to give back during this crisis. Consider your audience Your … Continued

Kate Floyd

Top CMOs are a fast-acting and strategic bunch capable of responding to urgent challenges and, at the same time keeping long-term brand building in mind. Siegel+Gale’s Future of Branding roundtable series convenes marketing and innovation leaders across industries and around the globe to explore how the biggest challenges and emerging trends of today will impact brands tomorrow.

Margaret Molloy

rainbow light coming from a macbook pro over a black background, The Future of Branding

COVID-19

Future of Branding: Brand leadership in the COVID-19 era, Part 2

Top CMOs are a fast-acting and strategic bunch capable of responding to urgent challenges and, at the same time keeping long-term brand building in mind. Siegel+Gale’s Future of Branding roundtable series convenes marketing and innovation leaders across industries and around the globe to explore how the biggest challenges and emerging trends of today will impact brands tomorrow.

Margaret Molloy

The COVID-19 pandemic has thrust the world into an unprecedented halt. What now unfolds, are waves of reverberations which will leave lasting imprints on our future. To withstand what’s ahead, brands need to jump in with both feet, embracing change by allowing it to change them. They must adapt. Yes. But, how?

Siegel+Gale

COVID-19

How brands can embrace change and prepare for what’s ahead

The COVID-19 pandemic has thrust the world into an unprecedented halt. What now unfolds, are waves of reverberations which will leave lasting imprints on our future. To withstand what’s ahead, brands need to jump in with both feet, embracing change by allowing it to change them. They must adapt. Yes. But, how?

Siegel+Gale

Voice is important in times of crisis, not least because there’s an unprecedented volume of communication happening right now. Not all of these messages are coming from brands, but still, it’s important to keep in perspective just how dense the forest of communications is right now. It’s also instructive to examine how different brands are putting voice to good use in order to transcend the transactionality of the typical day-to-day and rise to the current occasion—or not doing so. Saying “we care, and we’re doing something” might seem cut-and-dry, but plenty of brands have been criticized for coming across as boastful or sales-focused in communicating their Covid-related efforts or responses.  

Derrick Mead

COVID-19

Brand voice and crisis

Voice is important in times of crisis, not least because there’s an unprecedented volume of communication happening right now. Not all of these messages are coming from brands, but still, it’s important to keep in perspective just how dense the forest of communications is right now. It’s also instructive to examine how different brands are putting voice to good use in order to transcend the transactionality of the typical day-to-day and rise to the current occasion—or not doing so. Saying “we care, and we’re doing something” might seem cut-and-dry, but plenty of brands have been criticized for coming across as boastful or sales-focused in communicating their Covid-related efforts or responses.  

Derrick Mead

The onset of the COVID-19 pandemic is causing disruption in nearly every facet of our lives. There is uncertainty that lays ahead, but one thing is for certain. Life and business as we know it is altered, and this change is not just for the short-term. Companies must begin to embrace that this is a … Continued

Siegel+Gale

COVID-19

Embracing disruption from the inside-out: Talent strategies are vital

The onset of the COVID-19 pandemic is causing disruption in nearly every facet of our lives. There is uncertainty that lays ahead, but one thing is for certain. Life and business as we know it is altered, and this change is not just for the short-term. Companies must begin to embrace that this is a … Continued

Siegel+Gale

Our new normal is unavoidable: every day brings new questions and uncertainty given the COVID-19 epidemic. Between dealing with personal implications of social separation and approaching the immediate crisis communication needs appropriately, it can be hard to find time to focus on other priorities. These pressing requirements can mean that the core asset, key to not only survival, but ultimately long-term growth post-crisis, is not forgotten: the brand.

Brian Rafferty

COVID-19

How to not forget brand ROI and still focus on the essential in uncertain times

Our new normal is unavoidable: every day brings new questions and uncertainty given the COVID-19 epidemic. Between dealing with personal implications of social separation and approaching the immediate crisis communication needs appropriately, it can be hard to find time to focus on other priorities. These pressing requirements can mean that the core asset, key to not only survival, but ultimately long-term growth post-crisis, is not forgotten: the brand.

Brian Rafferty

Our Future of Branding roundtable series convenes marketing and innovation leaders across industries to explore how the biggest challenges and emerging trends of today will impact brands tomorrow. Since we could not break bread in person, our program went virtual—the first in the series of conversations on brand leadership in the COVID-19 era.

Margaret Molloy

rainbow light coming from a macbook pro over a black background, The Future of Branding

COVID-19

Future of Branding: Brand leadership in the COVID-19 era

Our Future of Branding roundtable series convenes marketing and innovation leaders across industries to explore how the biggest challenges and emerging trends of today will impact brands tomorrow. Since we could not break bread in person, our program went virtual—the first in the series of conversations on brand leadership in the COVID-19 era.

Margaret Molloy