Scientific terms often fail to resonate in meaningful ways. Could the tools of branding and brand naming create a more resonant, powerful name...
Group Director, Naming
Podcast
Renaming Climate Change-Can a new name finally make us take action?
Scientific terms often fail to resonate in meaningful ways. Could the tools of branding and brand naming create a more resonant, powerful name...
Group Director, Naming
When communicators follow a few simple tenets, they can deliver information better, and make more immediate-and memorable-connections with their audiences...
Podcast
Billy Kingsland: Simple communications are crucial now-and always
When communicators follow a few simple tenets, they can deliver information better, and make more immediate-and memorable-connections with their audiences...
It’s a COVID-19 world, and in that world, branding— creating, managing and growing brands—has changed. Whether you’re B2B or B2C, what matters now is what to do about it. We believe every CMO and Brand Marketer should focus on the following five priorities…
President, Pacific Rim
Podcast
Jason Cieslak: Five Things Every CMO or Brand Marketer Should Be Doing Right Now
It’s a COVID-19 world, and in that world, branding— creating, managing and growing brands—has changed. Whether you’re B2B or B2C, what matters now is what to do about it. We believe every CMO and Brand Marketer should focus on the following five priorities…
President, Pacific Rim
Five principles that will spell success for any M&A-related brand exercise, helping brand managers to design processes and outcomes that mobilize employees and customers alike...
Managing Director, Strategy
Podcast
Matt Egan: Brand building for the coming wave of corporate M&A
Five principles that will spell success for any M&A-related brand exercise, helping brand managers to design processes and outcomes that mobilize employees and customers alike...
Managing Director, Strategy
The economic meltdown caused by the Covid-19 pandemic will have severe secular repercussions in the US, Europe and around the world...
Group Director, Strategy
Podcast
Lisa Kane: An open letter to a CEO – Considerations for rebranding
The economic meltdown caused by the Covid-19 pandemic will have severe secular repercussions in the US, Europe and around the world...
Group Director, Strategy
Emerging technology is perhaps the most dynamic and compelling part of industry today, and tech companies continue to rule the world, judging by the daily headlines, whether it’s Facebook, Amazon, Google, Apple or Uber...
Podcast
Liz Olsen: Tell me your story – Branding and emerging technology
Emerging technology is perhaps the most dynamic and compelling part of industry today, and tech companies continue to rule the world, judging by the daily headlines, whether it’s Facebook, Amazon, Google, Apple or Uber...
Our new normal is unavoidable: every day brings new questions and uncertainty given the COVID-19 epidemic...
Global Director, Business Analytics & Insights
Podcast
Brian Rafferty: How to not forget brand ROI and still focus on the essential in uncertain times
Our new normal is unavoidable: every day brings new questions and uncertainty given the COVID-19 epidemic...
Global Director, Business Analytics & Insights