Siegel+Gale Says

In this episode, our President for the Pacific Rim, Jason Cieslak and Group Director of Brand Communication, Gina Kim are joined by Marietta Hannigan, Executive Vice President – Chief Strategy, Corporate Development & Communications Officer at Jacobs, for a conversation on how to weave inclusion and diversity into the fabric of your brand.

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Jason Cieslak and Gina Kim are joined by Marietta Hannigan EVP at Jacobs on Unlocking Brand

Podcast

Unlocking Brand: Jacobs

In this episode, our President for the Pacific Rim, Jason Cieslak and Group Director of Brand Communication, Gina Kim are joined by Marietta Hannigan, Executive Vice President – Chief Strategy, Corporate Development & Communications Officer at Jacobs, for a conversation on how to weave inclusion and diversity into the fabric of your brand.

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In this episode, Lori Kaplan, Executive Director, Corporate Brand, Bristol Myers Squibb joins our Co-CEO + Chief Creative Officer Howard Belk + our Creative Director Rafael Medina for a conversation on building an inclusive brand, breaking through in the pharma industry and bringing purpose to life using design.

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Howard Belk and Rafael Medina are joined by Lori Kaplan, Executive Director, Corporate Brand, BMS on Unlocking Brand

Podcast

Unlocking Brand: Bristol Myers Squibb

In this episode, Lori Kaplan, Executive Director, Corporate Brand, Bristol Myers Squibb joins our Co-CEO + Chief Creative Officer Howard Belk + our Creative Director Rafael Medina for a conversation on building an inclusive brand, breaking through in the pharma industry and bringing purpose to life using design.

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No matter the reason for your brand-building exercise, your logo is likely to command a significant share of the conversation. And while designing a new brand identity requires a certain amount of creative kismet, there are key principles one must observe throughout the creative process. In this episode, Nijel defines three qualities that can ensure … Continued

Nijel Taylor

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3 qualities of a memorable logo

No matter the reason for your brand-building exercise, your logo is likely to command a significant share of the conversation. And while designing a new brand identity requires a certain amount of creative kismet, there are key principles one must observe throughout the creative process. In this episode, Nijel defines three qualities that can ensure … Continued

Nijel Taylor

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Whether your rebrand indicates the next step in your company’s evolution or a renewed emphasis on your purpose, one thing is for sure—when announcing a brand change, the focus should be on your people. In this episode, Katie offers three fundamental principles that can ensure success, establish trust and inspire confidence.

Katie Conway

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Launching a brand without shaking hands

Whether your rebrand indicates the next step in your company’s evolution or a renewed emphasis on your purpose, one thing is for sure—when announcing a brand change, the focus should be on your people. In this episode, Katie offers three fundamental principles that can ensure success, establish trust and inspire confidence.

Katie Conway

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There are countless reasons for embarking on a rebrand–from launching a new product to overcoming a tarnished reputation to keeping up with evolving customer needs. In this episode, Margaret outlines six scenarios when a company might want to consider rebranding.

Margaret Molloy

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Six reasons to rebrand

There are countless reasons for embarking on a rebrand–from launching a new product to overcoming a tarnished reputation to keeping up with evolving customer needs. In this episode, Margaret outlines six scenarios when a company might want to consider rebranding.

Margaret Molloy

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Most people don’t have a clear point of view on the topic of branding. Often times, it’s included under one umbrella, along with advertising, public relations and crisis communications. But branding is not like the rest. In this episode, David explores three significant ways branding stands apart as its own distinct practice.

David B. Srere

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What makes branding different?

Most people don’t have a clear point of view on the topic of branding. Often times, it’s included under one umbrella, along with advertising, public relations and crisis communications. But branding is not like the rest. In this episode, David explores three significant ways branding stands apart as its own distinct practice.

David B. Srere

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In a world facing disruption on multiple fronts, auditory elements offer marketers the versatility to sync with rapidly changing preferences and environments...

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The sound of simplicity

In a world facing disruption on multiple fronts, auditory elements offer marketers the versatility to sync with rapidly changing preferences and environments...

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Voice is important in times of crisis, not least because there’s an unprecedented volume of communication happening right now...

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Brand voice and crisis

Voice is important in times of crisis, not least because there’s an unprecedented volume of communication happening right now...

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Automotive brands must do more to support consumers in turning intentions into reality and acting more quickly...

Ben Osborne

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Leveraging brand to bridge the adoption gap

Automotive brands must do more to support consumers in turning intentions into reality and acting more quickly...

Ben Osborne

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We have been inspired by how leaders of organizations—including many of the clients we talk to every day—are taking actions that redefine the value they can create…..

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The real value of brand purpose emerges

We have been inspired by how leaders of organizations—including many of the clients we talk to every day—are taking actions that redefine the value they can create…..

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