The brands in the Global Top 10 show that simplicity isn’t destiny or a part of DNA; rather, simplicity is the product of a series of decisions. And, when brands decide to be simple, they are rewarded handsomely by consumers the world over.

Margaret Molloy

Media Mentions

Why simplifying might be the best decision you’ll ever make

The brands in the Global Top 10 show that simplicity isn’t destiny or a part of DNA; rather, simplicity is the product of a series of decisions. And, when brands decide to be simple, they are rewarded handsomely by consumers the world over.

Margaret Molloy

Since its launch. World's Simplest Brands has consistently determined the global state of simplicity. Our tenth edition proves that, now more than ever, how brands rank depends on the experiences they deliver. And delivering simple experiences — those characterized as easy to understand, transparent and honest, caring for and meeting consumer needs, innovative and fresh, and useful — is rewarded the world over.

Brian Rafferty

Media Mentions

Delivering simple experiences has never been more important

Since its launch. World's Simplest Brands has consistently determined the global state of simplicity. Our tenth edition proves that, now more than ever, how brands rank depends on the experiences they deliver. And delivering simple experiences — those characterized as easy to understand, transparent and honest, caring for and meeting consumer needs, innovative and fresh, and useful — is rewarded the world over.

Brian Rafferty

Analicia Sotelo and Scott Wolman try on an optimistic pose: putting aside well-publicized issues, could AI be a valuable tool for brand builders?

Analicia Sotelo + Scott Wolman

Media Mentions

Is AI good news or bad news for branding? 3 smart uses for brand builders

Analicia Sotelo and Scott Wolman try on an optimistic pose: putting aside well-publicized issues, could AI be a valuable tool for brand builders?

Analicia Sotelo + Scott Wolman

Media Mentions

Drag up your brand

What can brands learn from RuPaul’s Drag Race? Nana T. Baffour-Awuah, Associate Director, Brand Communication, goes behind the glitter to look at how the reality show’s judging criteria also encapsulates pivotal principles in brand-building.

Siegel+Gale

Media Mentions

Drag up your brand

What can brands learn from RuPaul’s Drag Race? Nana T. Baffour-Awuah, Associate Director, Brand Communication, goes behind the glitter to look at how the reality show’s judging criteria also encapsulates pivotal principles in brand-building.

Siegel+Gale

In this month’s newsletter, you’re invited to our next Unlocking Brand webinar with global B2B product leader BorgWarner. Our Co-CEO + Chief Strategy Officer, David Srere, delves into our “simplicity” philosophy on the latest episode of Brand Master Podcast, discussing how best to embrace simplicity in a competitive market. Matt Egan, Managing Director, Strategy, explores … Continued

Siegel+Gale

Media Mentions

Simply Smarter: A newsletter on brand experience (July 2023)

In this month’s newsletter, you’re invited to our next Unlocking Brand webinar with global B2B product leader BorgWarner. Our Co-CEO + Chief Strategy Officer, David Srere, delves into our “simplicity” philosophy on the latest episode of Brand Master Podcast, discussing how best to embrace simplicity in a competitive market. Matt Egan, Managing Director, Strategy, explores … Continued

Siegel+Gale

As companies expand into new industries, acquire businesses and layer in new tools, they add more friction for employees. But there are several actions you can take to remove complexity, align your workforce and make work easier to do long term. Jared Taylor, Associate Director, Brand-led Change, shares five ways to simplify the employee experience.

Siegel+Gale

Media Mentions

5 ways to simplify your employee experience

As companies expand into new industries, acquire businesses and layer in new tools, they add more friction for employees. But there are several actions you can take to remove complexity, align your workforce and make work easier to do long term. Jared Taylor, Associate Director, Brand-led Change, shares five ways to simplify the employee experience.

Siegel+Gale

In this month’s newsletter, go behind the scenes of newly launched branding work for Warner Bros. Discovery and QuidelOrtho. In honor of Pride Month, download posters that create visibility and support for the trans community. Our brand experts discuss building a purpose and identity for Nielsen in our latest podcast episode. And, explore our new … Continued

Siegel+Gale

Media Mentions

Simply Smarter: A newsletter on brand experience (June 2023)

In this month’s newsletter, go behind the scenes of newly launched branding work for Warner Bros. Discovery and QuidelOrtho. In honor of Pride Month, download posters that create visibility and support for the trans community. Our brand experts discuss building a purpose and identity for Nielsen in our latest podcast episode. And, explore our new … Continued

Siegel+Gale

In this month’s newsletter, we proudly showcase branding work our teams have created, including the newly launched visual identity for the U.S. Army, naming and strategy work for The Home Depot and 2023 Indigo Design Award winners: Exelon, Jacobs, Livian and Glanbia. Congrats to our clients and teams on bringing home the gold and silver! … Continued

Siegel+Gale

Media Mentions

Simply Smarter: A newsletter on brand experience (May 2023)

In this month’s newsletter, we proudly showcase branding work our teams have created, including the newly launched visual identity for the U.S. Army, naming and strategy work for The Home Depot and 2023 Indigo Design Award winners: Exelon, Jacobs, Livian and Glanbia. Congrats to our clients and teams on bringing home the gold and silver! … Continued

Siegel+Gale

Gretchen Huestis, Group Director of Brand-led Change, on why companies need to step back and realign with their brand purpose and core values.

Gretchen Huestis

Media Mentions

Times may be changing, but the promises you make to employees never should

Gretchen Huestis, Group Director of Brand-led Change, on why companies need to step back and realign with their brand purpose and core values.

Gretchen Huestis

In this month’s newsletter, we showcase our newly launched visual identity for the U.S. Army. Our experts examine the new priorities of tech-industry leaders, as well as how Netflix can reassert its dominance as one. Spotlighting our work with Davies, Canada’s top law firm, we explore how brand experience spurs success. And you’re invited to … Continued

Siegel+Gale

Media Mentions

Simply Smarter: A newsletter on brand experience (March 2023)

In this month’s newsletter, we showcase our newly launched visual identity for the U.S. Army. Our experts examine the new priorities of tech-industry leaders, as well as how Netflix can reassert its dominance as one. Spotlighting our work with Davies, Canada’s top law firm, we explore how brand experience spurs success. And you’re invited to … Continued

Siegel+Gale