By taking a simplicity-first approach, airlines can resolve complexity and help alleviate some of the most stressful and painful moments throughout the passenger journey.

Amy Chen

February 2024

This year, more than ever, simplicity paid for the brands that delivered it. But before a new year begins, let’s look back and celebrate highlights from the brand building our clients and colleagues partnered on—from transforming a storied American brand, embracing AI at Cannes, launching the tenth edition of World’s Simplest Brands and a logo … Continued

Siegel+Gale

December 2023

Delivering simple experiences has never been more important—and 15,000+ consumers across nine countries agree. To determine the global state of simplicity, we fielded a survey to determine which brands and industries simplify people’s lives. Now, in its tenth edition, our findings prove that simplicity is not a byproduct of success; instead, it is why brands … Continued

Siegel+Gale

October 2023

When a company goes public, the focus is on boosting investor confidence—but it takes more than strong financial reports to woo the market. The secret star of the show is brand, and the most successful IPOs are those that spend as much time on brand as on balance sheets. In this month’s newsletter, learn how … Continued

Siegel+Gale

September 2023

Siegel+Gale recently published the tenth edition of World’s Simplest Brands and EMEA President, Philip Davies, looks at what got grocery giant Lidl to the top spot.

Philip Davies

November 2023

The brands in the Global Top 10 show that simplicity isn’t destiny or a part of DNA; rather, simplicity is the product of a series of decisions. And, when brands decide to be simple, they are rewarded handsomely by consumers the world over.

Margaret Molloy

October 2023

Since its launch. World's Simplest Brands has consistently determined the global state of simplicity. Our tenth edition proves that, now more than ever, how brands rank depends on the experiences they deliver. And delivering simple experiences — those characterized as easy to understand, transparent and honest, caring for and meeting consumer needs, innovative and fresh, and useful — is rewarded the world over.

Brian Rafferty

October 2023

Analicia Sotelo and Scott Wolman try on an optimistic pose: putting aside well-publicized issues, could AI be a valuable tool for brand builders?

Analicia Sotelo + Scott Wolman

October 2023

What can brands learn from RuPaul’s Drag Race? Nana T. Baffour-Awuah, Associate Director, Brand Communication, goes behind the glitter to look at how the reality show’s judging criteria also encapsulates pivotal principles in brand-building.

Siegel+Gale

September 2023

In this month’s newsletter, you’re invited to our next Unlocking Brand webinar with global B2B product leader BorgWarner. Our Co-CEO + Chief Strategy Officer, David Srere, delves into our “simplicity” philosophy on the latest episode of Brand Master Podcast, discussing how best to embrace simplicity in a competitive market. Matt Egan, Managing Director, Strategy, explores … Continued

Siegel+Gale

July 2023