The ultimate and obvious goal of much of corporate research is to figure out how to sell more products and services. Every year companies big and small commission many studies in order to better understand their consumers. For example, research often focuses on how to further engage the consumer. This involves ways of making them think and talk more about the company’s brand and products, spread positive word-of-mouth to attract new users into the fold and to get existing users to buy more.
As brands seek new ways to express themselves and create relationships with customers, touch screens will surely be part of the picture.
The touch screen experience is the most intimate of all personal computer interfaces. There’s nothing quite like it.
Creative and strategic branding developments that will have an impact on the industry during the coming year.
The time-honored tradition of starting the new year with bold and brash forecasts is a complicated endeavor. Just when you finish extrapolating from the immediate past, a curveball from an unexpected direction knocks you to the deck.
Many organizations confuse Purpose with Corporate Social Responsibility, but the two really aren’t one and the same.
Management gurus are always searching for the next big idea in employee motivation, the latest business imperative that declares in no uncertain terms how and why employees are committed to what they do, engaged in their work and, ultimately, more productive.
It’s interesting to analyze the soft launch of Starbucks against the clumsy logo spill of Gap
Last week Starbucks introduced a significant logo change, dropping the word “coffee” and, even more dramatically, the company name from its mark. Needless to say, it’s a bold gambit to join the pantheon of iconic brands that have faith we know who they are and what they represent.
It was nice to see this article from The New York Times on the antivirus software company Webroots, which is trying to compete by sympathizing with its customers’ frustration with complexity. I expect a strong ROI on its just-released ad campaign that pokes fun at the gobbledygook that permeates technology advertising.
Learn how public utilities providers are reconnecting with consumers in a way that won’t leave them in the cold, or the dark.
“Our mission is to conduct all of our businesses with four key values in mind: respect, integrity, communication, and excellence. All business dealings must be conducted in an environment that is open and fair.”
I for one have had enough…and not just because I can’t remember, much less explain, the difference between mission and vision.
May 5th- Fortune Magazine’s Annual Fortune 500 Issue Presents First Ever Company Logo Smackdown
For the first time ever, Fortune Magazine decided to conduct a logo competition among the most powerful Fortune 500 brands. Siegel+Gale identity experts Howard Belk and Sven Seger were called upon by Fortune to judge which of the many logos were deemed worthy of the #1 spot! The following Siegel+Gale decision criteria were used to carefully screen from the many logo candidates: