>If you’re accustomed to the cyclical nature of the oil and gas industry, then you already know: Business is up. The industry is booming with high demand and low supply. And that’s not just for the crude and natural gas—it’s across the board, from equipment and services to technology and talent.
This week on Brand Matters, we travel to our LA office and speak with Design Director Dominick Ricci about why brands should be bold in their visual approach.
The digital age has improved innovation processes. As technology continues to shape our world, mindset, and attitudes, it’s necessary to use online tools for trend scouting and ideation. To be effective, you must continually seek out and evaluate new, online tools to help you maximize productivity for tasks, such as ideation.
Our co-CEO’s Howard Belk and David Srere were nominated and happily participated in the ALS Ice Bucket Challenge this afternoon. After being doused, they eagerly made a donation to the ALS Association. Great work, guys!
As one of the earliest pioneers in the online employment market, Monster has the strongest legacy of any brand in their category. However, as is the case with many market leaders that come under attack by aggressive new players, Monster needed a revitalized and refocused story to maintain its position in a constantly evolving market for both recruiters and job seekers.
Older brands in China can get a new lease on life when they decide to refresh their brand story for a new generation of consumers.
This week on Brand Matters, we talk to Jo Clarke, our Global Director of Implementation, about what a brand audit is and how it can help companies implement and roll-out their brands more effectively.
As a strategist at Siegel+Gale, I learn more and more about branding every day, and the more I learn, the more I can observe a trend in brand behavior that I would liken to “human.”
Naveen Kumar founded Sudiksha Knowledge Solutions with a clear and simple purpose: provide high quality, easily available education for low-income families across India.
Content marketing is likely already dominating your marketing strategy. You have all the ingredients for great content: thought leadership, a beautiful website, and a brilliant proofreader. But still, deep down you secretly wonder: Are people actually reading? Do people actually care? Is this actually helping to drive new business?