Margaret Molloy, CMO of Siegel+Gale, talks to Ruraidh Conlon O’Reilly about marketing, Irish America and the need to simplify.

Margaret Molloy

July 2017

The discipline of branding is undergoing radical change as companies realize that customer experience—rather than clever words and artfully designed logos—drives trust, loyalty and retention. Co-CEO and chief strategy officer David Srere discusses the integral role simplicity plays in exceptional customer experience design.

David Srere

June 2017

Millennials have overtaken Baby Boomers as America’s largest generation and the knowledge of how to talk to this group runs at a premium. As Millennials are growing up and growing their buying power, it’s crucial for brands to connect with them in a way that feeds their need for social connection and authenticity.

Hannah Post

May 2017

In a new era driven by digitalization, conventional business practices and household brand names in traditional industries such as retail, entertainment and travel are being upended by nimble startups. These disrupter brands are giving consumers experiences that are instantaneous, gratifying and intuitive. Above all, these experiences are simple.

Brian Rafferty

May 2017

BRAND BUILDING is a blog feature in which our experts present an in-depth POV on topics ranging from branding to design to experience, all through the lens of simplicity. Here Pamela Yau, associate business analytics & insights strategist, discusses how women can build brand equity for the female brand.

Siegel+Gale

March 2017

Our B2B Financial Services report is based on an online survey of 200+ clients of asset management, corporate and commercial banking and investment banking services on which key factors influence their decision to invest. We found that brand is a significant driver for business decision-makers when determining the right B2B Financial Services partner.

Siegel+Gale

March 2017

What’s the value of simplicity for the world’s leading brands? Each year, global brand strategy firm Siegel+Gale sets out to answer exactly that. Brands that deliver clear, human and useful experiences—win. The 2017 results are in. From the tens-of-thousands of consumers we surveyed across the globe, we’ve learned that simplicity inspires people to spend more, drives brand loyalty, motivates employees to deliver on the brand promise—and ultimately drives financial gain for companies that embrace it.

Siegel+Gale

January 2017

In the same way they had made sophisticated cuisine accessible and cooking it easy, Blue Apron made wine, often considered prohibitively intimidating, just as simple. To this end, Siegel+Gale designed Blue Apron's wine iconography and packaging, winning accolades from the Creativity International Awards for the work.

Siegel+Gale

January 2017

Margaret Molloy speak to the fact that, although branding questions may not initially seem urgent, constant curiosity about brand is a key to unlocking M&A business value.

Margaret Molloy

November 2016

In response to the recent controversy over the "bathroom bill" legislation in the US, Siegel+Gale designers redesigned the current gender-binary bathroom icons (the outline of a man and skirted woman) to make them gender neutral.

Siegel+Gale

October 2016