Throughout our lively intergenerational conversation, we challenged assumptions about retirement, learned how marketers could communicate effectively without condescension and examined why building—and maintaining—trust is paramount among this demographic. To best serve this market, our concept of older consumers must be ambitious enough to reflect all aspects and versatile enough for this diverse generation to feel seen, heard and valued.

Margaret Molloy

May 2021

This Mother’s Day, some of the moms from across our global offices share their wisdom by answering, “What does simplicity mean to you?” Here's what they had to say. 

Siegel+Gale

May 2021

A strong employee value proposition can be essential for recruiting and retaining talent in today's environment.

Siegel + Gale

May 2021

For marketers, a new year traditionally ushers in opportunities for reinvention and growth. But this year also comes with hurdles as companies continue to pivot and prepare for post-pandemic life. With this in mind, here are the five priorities every CMO and brand marketer should focus on to reshape and propel your business in 2021.

Jason Cieslak

April 2021

The world's best companies are making bold moves to mitigate future disasters, finding ways to build sustainability into their bottom line and brand purpose. Grasping this "green swan" opportunity is no easy task, but trailblazing brand's experiences suggest the five actions detailed here can help bring about the kind of stakeholder consensus that powers transformation.

Margaret Molloy

May 2021

Brands today are dynamic. They no longer shout from the rooftops in a one-way conversation. They shift and morph and are felt by different audiences – customers, employees, partners and investors alike. How brands show up today is scrutinised by these diverse groups, where the touch point with the weakest experience is remembered twice as much as the positive one.

Siegel+Gale

April 2021

Ahead of Earth Day 2021, I welcomed five marketing leaders from BlackRock, The Nature Conservancy, DuPont Water Solutions, Corning Gorilla Glass and Kerry to explore the relationship between environmental sustainability and brand growth at a time when COVID-19 has only accelerated the dialogue around sustainability and the planet.

Margaret Molloy

April 2021

In SMPL Q+A, we interview practitioners on all things relevant to branding, design and simplicity. Here, we speak with our London-based Strategy and Design practitioners about our work with global owner and operator of floating production storage and offloading vessels BW Offshore.

Siegel+Gale

April 2021

As CMOs, we can choose to build brands that reflect and shape a more equitable culture and society. It's apt that during this challenging time, this year's IWD campaign theme is "Choose to Challenge." Along with five global marketing leaders, we discussed leading with empathy, operating from a place of fearlessness, celebrating the diverse communities that we serve and challenging stereotypes around female leaders and entrepreneurs.

Margaret Molloy

March 2021

As we embark on 2021, we still do not know when this pandemic period will end. Today, “normal” means a world of constant change and upheaval. Whether you rebrand to signify the next step in your company’s evolution or a renewed emphasis on your purpose, one thing is certain—for companies who are announcing a brand change, the focus should be on people, not logos and taglines.

Katie Conway

March 2021