Siegel+Gale’s New Business Analytics Offering Uncovers Key Data for Brand Management

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NEW YORK, OCTOBER 13, 2016 – Global brand strategy, design and experience firm Siegel+Gale ( today announced the launch of its new Business Analytics and Insights services, focused on giving clients richer and more rigorous data, insights and business intelligence tools for brand management.

“We’ve long demonstrated the value of taking a fact-based approach to branding,” says Brian Rafferty, Global Director of Business Analytics and Insights, Siegel+Gale. “The services we’re launching will complement our existing research tools, as we expand our analytical capabilities to ensure that clients receive the data and guidance they require to govern their brands.”

As part of the offering, Siegel+Gale developed a proprietary methodology that calculates brand contribution to a company’s revenue. In addition, this methodology reveals the role brand plays in customer purchase decisions, relative to product features and price. The firm also announced a software solution that enables brand managers to govern the assets produced by agency partners—and expose potential points of failure—in real time.

By employing Siegel+Gale’s Business Analytics and Insights services, marketing leaders can now:

  • Precisely calculate how much brand contributes to company revenue
  • Project the impact of branding initiatives on future earnings
  • Compare a firm’s brand contribution to business against the category average
  • Uncover which brand characteristics will drive the most market share for an organization
  • Understand which customer touchpoints (e.g., point of sale, etc.) matter most to customers, and which will yield the greatest ROI/share of wallet
  • Identify brand champions within their organizations, and how to drive greater employee engagement
  • Monitor and govern the implementation of brand across key assets and understand points of failure, across all agency partners

“In a world driven by data, in which marketing budgets are increasingly spread across a growing number of initiatives, ‘brand’ can no longer remain an intangible asset,” says Rafferty. “Our Business Analytics and Insights services not only provides CMOs with data they need to make informed branding decisions, it gives them the certainty that those decisions will lead to business growth.”

About Siegel+Gale

Siegel+Gale ( is the simplicity company. We seek it, defend it and embrace it in everything we do to help brands reach their true potential. Simplicity is the centerpiece of the strategies we develop that reveal the unique truths of an organization, the engaging stories we create that connect brands with their audiences and the meaningful experiences we deliver that are both unexpectedly fresh and remarkably clear.

Since 1969, Siegel+Gale has championed simplicity for leading corporations, nonprofits and government organizations worldwide. We have offices in New York, Los Angeles, San Francisco, London, Dubai and Shanghai, but we’re willing to fly just about anywhere. We’re also not alone. As part of the DAS Group of Companies, we have strong partners all around the world.

About the DAS Group of Companies
The DAS Group of Companies, a division of Omnicom Group Inc. (NYSE: OMC) (, is a global group of marketing services companies. DAS includes over 200 companies in the following marketing disciplines: specialty, PR, healthcare, CRM, events, promotional marketing, branding and research. Operating through a combination of networks and regional organizations, DAS serves international, regional, national and local clients through more than 700 offices in 71 countries.

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Molly Muldoon
Associate PR Director, Siegel+Gale

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