Aside from airline status and global cuisine, the other perk of my job is observing how branding and marketing differ across the Pacific. And most fascinating to me these days is how Chinese businesses and brands are evolving worldwide.
This article originally appeared on Media Post. When social media platforms first emerged, they embraced simplicity and were defined by the technology they used. The rules of Twitter were absolute: you had 140 characters or less to microblog, text only. Facebook was a directory that required a college email address to sign-up. This all seemed clear […]
Direct-to-consumer startups are simple, addictive, and sweet. They make conventional consumer goods chic and capture the millennial market with clean web design and viral subway ads. These brands are succeeding at things their competitors have chased for years. Their contemporary spin on marketing best practices helps them stand out to elusive younger audiences. For these companies, direct-to-consumer is more than a business model — it’s the foundation of their brand.
The landscape for merger and acquisitions, and spin-off and divestiture is heating up in virtually every sector and that brings the brand to the forefront of many executives’ minds. Aligning sales and marketing and keep the customer at the center of the enterprise can be a challenge in static environments, but it is even more challenging in the midst of a rebrand when the very moniker to which you refer to the company and who employees work for is changing.
Behind every brand delivering simpler experiences for customers is a leader who recognizes the inherent value in keeping things simple. Here I interview leaders, often CMOs or CEOs, that we deem simplifiers. In this Simplifiers interview I speak with Barbara Martin Coppola, Chief Digital Officer at IKEA Group.
New logos, new identities, new mistakes? We’ve just had the seasonal circus of fashion weeks in New York, London, Milan and Paris. The world of fashion and retail is in a constant state of flux as brands and retailers try to figure out who they are, what they stand for, who their customers are and, in many cases, how to just ride out the storm many have been calling the ‘Retail Apocalypse’.
In this episode of Brand Matters, Chad Cipoletti, Group Director, Brand Communication, discusses why we should look at language across the entire brand experience. Chad Cipoletti is Group Director, Brand Communication, at Siegel+Gale. Brand Matters is a video series in which our experts elaborate on topics ranging from branding to design to experience, all through the lens of simplicity.
A brand is more than a logo — it’s a promise. In today’s talent landscape, organizations must use the power of their internal brand champions to remain relevant in a competitive job marketplace. Today’s talent pool is different than previous generations, but what accounts for this transformation? Three major shifts have changed the way top talent navigates corporate America, leading to a rise in new demands on company culture, growth development and purpose.
This article originally appeared on brand-e. The futurist Ray Kurzweil, a modern Nostradamus, predicted that essential advances in digital pattern recognition and knowledge representation — the key components of intelligence — will make artificial intelligence possible and then commonplace. He argues “the age of intelligent machines” will change all aspects of society as we know it. That technology is […]
Many workplace skills don’t come from school, but from internships. Studies have shown a strong correlation between internship experience and job prospects, but great work experience doesn’t just happen. It takes nurturing and time from managers and peers. We’re thrilled to host an ambitious group of interns every summer across our global offices. As summer draws to a […]
Lana Roulhac has more than 10 years of design expertise, focusing especially on bringing humanity and relevance to government design and technology brands. She’s worked on projects around the world, including in the UK, Asia and the US with brands like AMEX, Allied Vision, Min Cheng Bank and the World Health Campaign to end TB. She was also voted most likely to be president while in high school, so it’s probably a good idea to remember her name.