It’s tempting to tout company history. Ten, 25, or 100 years in business is an achievement worth noting. Presumably, a long history suggests reliability, experience, financial stability, and timeless, admired products.
LONDON, SEPTEMBER 5th, 2014 – Global strategic branding firm Siegel+Gale (www.siegelgale.com) today announced the launch of a refreshed brand strategy for DNB (www.dnb.no/en), Norway’s largest financial services group. The strategy was developed to re-engage DNB customers in the wake of recent mergers and acquisitions, and to drive organic growth. The challenge for Siegel+Gale was to […]
This week on Brand Matters, we ask McNeal Maddox, Strategy Director, what must do in order to create a unique brand experience in today’s market.
Branding is changing in China – so how do older, time-honored Chinese brands compete with newer, fresher brands challenging them in the same categories?
>If you’re accustomed to the cyclical nature of the oil and gas industry, then you already know: Business is up. The industry is booming with high demand and low supply. And that’s not just for the crude and natural gas—it’s across the board, from equipment and services to technology and talent.
This week on Brand Matters, we travel to our LA office and speak with Design Director Dominick Ricci about why brands should be bold in their visual approach.
Finance. Capitalism. Technology. Inequality. Inclusivity. Small words, big topics.On the one hand, together they have immeasurably advanced society. On the other, they’re held responsible for all manner of damnation.
Our co-CEO’s Howard Belk and David Srere were nominated and happily participated in the ALS Ice Bucket Challenge this afternoon. After being doused, they eagerly made a donation to the ALS Association. Great work, guys!
As one of the earliest pioneers in the online employment market, Monster has the strongest legacy of any brand in their category. However, as is the case with many market leaders that come under attack by aggressive new players, Monster needed a revitalized and refocused story to maintain its position in a constantly evolving market for both recruiters and job seekers.
Older brands in China can get a new lease on life when they decide to refresh their brand story for a new generation of consumers.