In this episode of Brand Matters, strategist Preanka Hai discusses the rise in “consumerization” in contemporary B2B businesses and identifies the steps they can take to embrace this not as a trend, but as a customer experience innovation.
In a world where services are commoditized at an increasingly rapid rate and sustainable differentiation is all but impossible, brands are finding that creating “usefulness” for customers is their greatest differentiator.
Your firm’s culture is the pervasive values, attitudes, norms and beliefs that characterise your employees and guide their practices. If staff are aligned around shared values or mindset it’s accepted that you’ll have higher retention and engagement than if they are not.
This week we were featured in MarketWatch, Chartered Institute of Marketing and Real Business.
In this episode of Brand Matters, Zouheir Zoueihed, Client Relations Director, ME shares four points on how Middle Eastern brands can become more global.
As the United States sits at the confluence of tremendous change — of race relations, religious attitudes and popular culture — brands must accordingly adapt to sustain their relevance for an American audience.
This week we were featured in Forbes, Media Post and Brand New.
Where does employer brand culture come from, how do you measure it and how do you shape it? Ben Osborne breaks it down.
This week we were featured in Chief Marketer and Energy Global.
Global brand strategy, design and experience firm Siegel+Gale today announced the completion of a refreshed brand platform and visual identity for Bahrain Petroleum Company, Bapco, the regional oil and gas leader.