This week we were featured in Co.Design, Adweek and NBC News.
This week we were featured in Fox Business, Adweek and Huffington Post.
How do logo styles evoke distinct brand perceptions and personalities for consumers? Siegel+Gale surveyed 3,000 respondents in the US and UK regarding logos for more than 100 of the world’s largest brands. LogosNow sheds light on the impact of memorable logos and how logo styles evoke brand perceptions and personalities for consumers.
For luxury brands, if digital still seems a little foreign, a little distant, that’s because it still is to some degree. Click through to read more from Duncan Hall on digital strategy for luxury brands.
Most marketing executives and branding professionals are well acquainted with the concept of brand architecture. They may be less familiar, however, with the related concept of naming architecture. While the two approaches are similar, there are significant differences in both purpose and methodology
This week we were featured in Forbes, HOW Design and Brand New.
We worked with Buyu to help them get to the heart of their story in preparation for their Kickstarter campaign. Having focused on the operations, the product and the design they needed to extract and elevate their brand story.
Talent Talk, hosted by Chris Dyer of PeopleG2, recently invited Lori Almeida our chief talent officer to talk all things HR, talent and company culture on his podcast.
In this episode of Brand Matters, Dan Vasconcelos, associate creative director, EMEA, discusses what the opportunities are for brands emerging in the Middle East and how they can embrace simplicity to unlock them.
This week our experts were featured in Adweek, Co. Design and HOW Design.
In this episode of Brand Matters, Dan Vasconcelos, associate creative director, EMEA, breaks down the steps that Middle Eastern brands can take to raise their profile, embrace simplicity, and transition into global players.